Arrivalist Illuminates Hidden Gems in America's Heartland
Travel technology company reveals which hotspots drive tourists to visit Kansas
NEW YORK, Feb. 6, 2019 /PRNewswire/ -- Arrivalist, a travel technology company, set out to create unparalleled standards in the industry by producing the industry's most comprehensive and objective travel guides one state at a time. Today, at the Kansas Statehouse, Arrivalist announced Kansas' "ArrivaLIST of Most Visited Places" award which highlight 11 of the state's most popular destinations across six categories.
Kansas rests in center of the United States and is the home state of the inventor of peanut butter and graham crackers. In addition to its historical ties to some of the most globally-recognized and beloved foods, Arrivalist reveals the state has spectacular tourist offerings, from breweries to local attractions. The Kansas ArrivaLIST of Most Visited Places celebrates and illuminates the top destinations for each of the six categories, as follows:
- Most Visited Attraction: Massachusetts Street
- Most Visited Brewery, Distillery & Winery: Gella's Diner & Lb. Brewing Co.
- Most Visited Casino: Kansas Star Casino
- Most Visited Farm & Ranch Experience: Ringneck Ranch
- Most Visited Large Hotel: Great Wolf Lodge
- Most Visited Zoo & Natural Attraction: Sedgwick County Zoo
Arrivalist's technology gives hotels, attractions, restaurants and other tourism-supported businesses bold new insights surrounding traveler visitation patterns, including where visitors come from, how long they stay and other places they visit. Clients also use the ArrivaLIST data to rank their visitation compared to competitors and to quantify the impact of their marketing efforts.
"In today's data-driven world, the ability to track ROI is a must," said Kelli Hillard of Kansas Department of Wildlife, Parks and Tourism. "Kansas' partnership with Arrivalist helps inform our decisions on how to best spend our marketing dollars, bring high quality visitors to Kansas and identify new markets. Plus the ability to show our constituents the impact of our efforts is invaluable."
Arrivalist's technology is shattering the industry's information standards with data sets that aim to empower informed choices regarding tourism across the globe. The company's methodology measures visitors traveling more than 50 miles to a given location, removing the bias of residential traffic. Additionally, Arrivalist only captures unique visitors at each attraction once per trip, allowing the company to offer clients the most precise visitation behavior.
"The ArrivaLIST data shines a light on the people and places that attract travelers to Kansas," said Cree Lawson, CEO of Arrivalist. "Although Arrivalist's capabilities expand far beyond the ArrivaLIST data, the lists provide valuable and unique insight that traditional travel guides cannot provide. Historically, travel guides are fueled by individuals' opinions, while ArrivaLISTs are 100% data-driven."
While Kansas is among the first to receive the ArrivaLIST of Most Visited Places Award, Arrivalist has a vision to keep unveiling these data sets state-by-state. The lists are stepping stones to an ambitious goal to create unbiased, accurate, and objective travel guides for consumers, destinations, hotels, resorts and attractions across the country.
About Arrivalist
Arrivalist is the next-generation Visitation Intelligence company that empowers marketers with a new suite of measurements to evaluate the lifetime value of a visitor. The company's patent-pending technology is used by over 130 location marketers around the world. The company analyzes the changing locations of computing devices to provide marketers with unique business intelligence about how consumers interact with the locations they market and how their media attracts visitors. Visit www.arrivalist.com to learn more.
About Kansas Department of Wildlife, Parks and Tourism
Kansas Department of Wildlife, Parks and Tourism is charged with encouraging the public to visit and travel in Kansas by promoting recreational, historic and natural advantages of the state and its facilities. The Division focuses on measurable goals in its marketing and promotional efforts, which include increasing domestic and international inquiries through advertising and public relations efforts and converting those inquiries into visits to Kansas, increasing group tour visits, and generating positive public perceptions about the state as a travel destination. Last year, visitors spent $11 billion, which supported 96,037 jobs and contributed $616 million in state and local government revenues. For more information and to plan your next vacation in Kansas, please visit www.TravelKS.com.
Media Contact: Emily Wright
Email: [email protected]
Phone: 414.247.2138
SOURCE Arrivalist
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