Arnold Worldwide Appoints Jennifer Alfson as Executive Creative Director

NEW YORK, June 21, 2017 /PRNewswire/ -- Creative agency Arnold Worldwide has announced the appointment of Jennifer Alfson as an Executive Creative Director in their New York office, effective immediately.

Alfson will serve as Executive Creative Director overseeing creative work across the Kao Corporation portfolio of brands as well as actively participating in business growth. She will partner and work closely with Tenny Pearson, Managing Director of Arnold's New York operations.

"Jennifer represents Arnold's shift in focus, moving from creatives to creators," said Jason Peterson, Chairman and CCO of Havas Creative U.S. "Her beauty experience, matched with a competitive desire to move our industry forward, made her the perfect choice. I am most excited to see Jennifer's passion for ideas based in current culture come to life, blending the best of beauty advertising with beauty influencers."

Alfson has worked at some of the advertising industry's most respected agencies, and led initiatives for iconic global beauty brands such as Revlon, Pantene, Maybelline and L'Oréal. She joins Arnold from Fallon NY (formerly AR New York), where she was a Senior Creative Director developing and overseeing the integrated creative vision for Revlon.

Previously, Alfson was a Creative Director at Grey Group, where she was part of the team that helped pitch and win the Pantene digital business, in turn creating a more positive and measurable consumer journey. Prior to Grey, Alfson contributed to the growth of the Maybelline account at Gotham. Before that, she worked on L'Oréal at McCann-Erickson, where she created integrated campaigns across all categories (cosmetics, hair color, hair care and skincare), contributing to the evolution of the iconic tagline, "Because You're Worth It."

"In order to do great work, you need to be part of a culture that fuels creativity, collaboration and passion," said Alfson. "I believe Arnold is a place that greatly values all of those things, and I'm looking forward to working with the Kao team to continue to build momentum."

ABOUT ARNOLD WORLDWIDE
Arnold Worldwide is a global creative agency delivering services across all communication touch points – advertising, digital, promotions, direct, design and branded content. We are proud to represent a diverse portfolio of clients including Allergan, Angie's List, CenturyLink, Fidelity Investments, The Hershey Company, Huntington Bank, Jack Daniel's, Jergens, John Frieda, National Association of Realtors, Ocean Spray, Progressive, PUR, Sanofi, Sutter Health and many other great brands. The agency is a global micro-network that is part of the Havas Group. http://arn.com

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