Army and Air Force Mutual Aid Association (AAFMAA) Wealth Management & Trust Selects Reliance Integrated Solutions LLC to Provide Trust Outsourcing Services

ATLANTA, Dec. 11, 2012 /PRNewswire/ -- Reliance Integrated Solutions LLC (RIS), a wholly-owned institutional wealth management services subsidiary of Reliance Financial Corporation, announced today that it was chosen by Army and Air Force Mutual Aid Association (AAFMAA) Wealth Management & Trust to provide a comprehensive suite of back-office trust outsourcing services.

AAFMAA Wealth Management & Trust represents a continuation of the strong growth RIS has experienced over the last seven years providing trust outsourcing services to clients that include investment advisors, trust companies, single- and multi-family offices and other wealth management providers on a private-label basis.

"Companies like AAFMAA are increasingly looking for more sophisticated servicing solutions that add value to their organizations," said Trey Carter, president of RIS. "They seek a firm that can deliver just that, and RIS is often a perfect fit with a long tradition of high-quality service that AAFMAA members have come to expect from their provider. We are honored to work with such a tremendous organization that serves our Armed Forces and their families in need bringing new products and services that will ultimately benefit all AAFMAA members."

"As a start-up trust company, AAFMAA Wealth Management & Trust was looking for a turn-key solution that would offer back-office trust administration, custody services and technical support," said Richard Convy, president, AAFMAA Wealth Management & Trust. "After careful consideration of other service providers we found Reliance congruent with our AAFMAA values and core beliefs.  It is important for us to be able to look our partner in the eye, shake hands, and agree on a deal.  This kind of partnership, one that is based upon honor, loyalty and reliability is what we found in Reliance." 

Convy went on to add that for more than 132 years, AAFMAA has carried the mission to provide premier insurance and survivor services to the military.  Through its partnership with Reliance, Convy envisions that AAFMAA Wealth Management and Trust will be able to further benefit AAFMAA members, their families, and the U.S. Armed Forces community by providing them with investment management, trust management and financial planning services.

"AAFMAA represents a unique opportunity to grow our outsourcing business while giving back to those that give so much for our country," said James T. Maxwell, chairman, CEO and president of Reliance Financial Corporation. "Our client-centric service culture and that of the AAFMAA team makes this an exciting opportunity for us."

About AAFMAA
AAFMAA was established in 1879 after the Battle of Little Big Horn, or "Custer's Last Stand," as a mutual aid association to serve the members of the Armed Forces and their families in need.  Today, AAFMAA insures over 100,000 individuals with permanent and term life insurance, advises thousands of U.S. Armed Forces community members on government entitlements and military benefits, and assists surviving family members to obtain 100% of government entitlements.  AAFMAA's mission is to be the premier provider of insurance, survivor assistance services, and financial management services to the U.S. Armed Forces community.

About RIS
RIS, a wholly-owned subsidiary of Reliance Financial Corporation, has been dedicated to providing a high-touch trust and wealth management operations outsourcing solution since 1993. RIS specializes in tailoring solutions for trust companies and wealth managers serving the high net worth and institutional marketplace by providing turn-key investment and trust accounting, securities processing and client reporting and the technology platform needed to support a complete range of trust and investment services.

About Reliance Financial Corporation
Reliance Financial Corporation is a privately held, Atlanta-based, diversified financial services and wealth management company with more than $118 billion in assets under management and administration.  Reliance conducts business throughout the United States through its trust company (one of the largest independent trust companies in the country), subsidiaries and affiliated offices. Reliance offers a full array of trust and wealth management, investment, retirement plan and outsourcing services to individuals, corporations and institutions, as well as to other banks, brokerage firms and insurance companies. Please visit www.reliance-trust.com for information on all of the company's programs and services. Reliance is also a proud supporter of the military in all its efforts through other charitable organizations like the United States Marine Corps Reserve's Toys for Tots and veteran initiatives such as Hiring Our Heroes and Warriors to Work programs.

SOURCE Reliance Financial Corporation

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