Armitron Launches New Adventure Outdoor Watch Collection

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Apr 24, 2017, 05:00 ET

LITTLE NECK, N.Y., April 24, 2017 /PRNewswire/ -- Armitron, the manufacturer of high quality, fashionable dress and digital watches, has announced the launch of their new Armitron Adventure line of outdoor watches. The new collection embodies the adventurer while combining Armitron's style and quality. Flagship Adventure styles include the Adventure Tracker, Solar, Visible247, Analog and Digital watches.

The Armitron Adventure line of rugged outdoor watches include outdoor sport features such as altimeters, barometers, and compasses as well as calorie consumption and activity trackers with tough leather or nylon straps, stainless steel construction, and illuminated dials.

There is an adventure out there for everybody, whether it’s a walk in the park or climbing the toughest mountains in the world. The Armitron Adventure collection has been designed to encourage wearers to create their own adventure, whether it is hiking, kayaking, snowboarding, or walking to work. #findyouradventure

The Armitron Adventure collection has been designed to encourage wearers to create their own adventure, whether it is hiking, kayaking, snowboarding, or walking to work. These rugged outdoor watches include outdoor sport features such as altimeters, barometers, and compasses as well as calorie consumption and activity trackers with tough leather or nylon straps, stainless steel construction, and illuminated dials. Unlike many other watches with activity trackers, Armitron Adventure will be available at an accessible price point, ranging from $55 - $140 USD.

"Since 1956, Armitron has embodied and nurtured the spirit of individuality, and we have made it our brand's mission to create stylish and functional watches accessible to every person," said Bobbie Weichselbaum, Executive Vice President, E. Gluck Corporation. "We are launching Armitron Adventure to give our wearers an opportunity to build a connection between their everyday life and their adventurous spirit."

The collection can be purchased online at armitron.com/adventure. More information about Armitron can be found at Armitron.com, on Facebook with @Armitron, or on Twitter and Instagram with @ArmitronWatches and @ArmitronAdventure.

About Armitron Watches
Armitron has been creating distinctive lines of the best-priced, quality watches for nearly sixty years. Each timepiece offers exceptional value with unique details and features such as genuine diamonds, Swarovski crystals, chronograph movements, solid stainless steel and genuine leathers. Armitron is the Official Watch of the New York Yankees and is proudly headquartered in the United States. To keep apprised of the latest news from Armitron Watches, visit armitron.com and follow us on Instagram and Twitter @ArmitronWatches.

Media Inquiries:
Rachel Fredman
Director of Public Relations
E. Gluck Corporation
718-784-0700 x1239
[email protected]

SOURCE Armitron