ARK Veloster "Alpine" Concept With Extreme Sports Focus Debuts At 2012 SEMA Show

Unique Interior Environment with Winter Sports Accessories Offers Special Appeal To Active Enthusiasts

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Oct 18, 2012, 04:58 ET

COSTA MESA, Calif., Oct. 18, 2012 /PRNewswire/ -- ARK Performance has created a Veloster sport coupe concept focused on an extreme sports alpine-enthusiast lifestyle. This concept debuts with Hyundai at the 2012 SEMA show and offers a finely tailored interior using materials, colors and design themes fitting an extreme winter sports lifestyle. The active sports theme carries outside to the exterior with a number of custom accessories appealing to mountain sports enthusiasts.

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The Veloster Alpine concept expands on original Veloster functional design strengths, such as the hidden third door and wide-opening rear hatch with a focused interior theme. JPM Coachworks created the interior environment with a blend of Alcantara®, fine Italian leather and WeatherTek® breathable fabric. These materials were chosen specifically for their durability in wet environments, including leather that repels mildew and a WeatherTek material commonly used in snow apparel. Combined, these materials offer eye-catching accents within the overall interior theme, while drawing the snow-like exterior color into the cabin, with bright whites and cool shades of blue. As an added touch, the warmth of the Alcantara® suede material provides a welcoming environment after a frosty day on the slopes.

"Our Veloster Alpine concept reflects the diverse lifestyle versatility we envisioned in the original Veloster concept," said Ted Lee, owner of ARK performance, Inc. "This extreme sports coupe concept will appeal to winter sports enthusiasts who love to carve the snow as much as a twisty canyon road."

The 1.6-liter, direct-injected Veloster engine received engine modifications, including an ARK Performance DTS exhaust system, K&N intake System, Nitrous Express Proton Kit, ARK Oil Cooler, and BTRcc custom engine bay parts and tuning. The new engine boasts 232 horsepower and 240 lb.-ft. of torque from only 1.6-liters of displacement. The comprehensive list of Veloster Alpine performance enhancements include:

Powertrain

Custom Tuning by BTRcc
ARK Performance Veloster Turbo DTS exhaust system, test pipe and turbo up-pipes
K&N Intake System
Nitrous Express Proton Kit
ARK Oil Cooler
BTRcc Custom Engine Bay parts
Koyo Radiator
NRG Oil Catch Tank
NRG Fuel Pressure Tank
NRG Washer Mods

Exterior

Custom Pearl White Paint by Beyond Coachworks
Custom soft-touch interior materials by HEXIS
2013 ARK / Adro body kit: bumpers, side skirts, rear wing, fenders
ARK CF Rally Wing
180 Customs Headlights and Taillights
Seibon Carbon hood and deck lid
NRG front and rear tow hooks

Exterior Accessories

ROME SDS Snowboard, bindings and boots
Reverb Rockers Snowboards
Gold Snowboards
Folsom Boots
Memphis Boots
Targa G3 Bindings
Strut G1 Bindings
Yakima Snowboard Rack and custom wind guard
Yakima Fatcat 6
Rally Armor Mudflaps

Interior

JPM Coachworks "Alpine Edition" interior
- Custom Seats, Instrument Panel, Shift knob and boot, Armrest, Headliner, Visors and Steering Wheel
- NRG short hub and quick release

Suspension/Wheels

ARK PERFORMANCE DTP Coilover System
ARK Big Brake Kit
Air Motion Cup Suspension kit
ARK Performance Upper Strut Bar
GP Knuckles and Arms
Rays Gramlight 57Xtreme Wheels (Silver)
Muteki Lug Nuts
Nitto INVO Tires

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com

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SOURCE Hyundai Motor America