ARK Performance to Unveil Rally-Ready Hyundai Veloster at SEMA Show 2011

Hyundai's Fun-to-Drive, Three-Door Veloster Coupe to Make its SEMA Show Debut

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Sep 29, 2011, 01:17 ET

COSTA MESA, Calif., Sept. 29, 2011 /PRNewswire/ -- To showcase the performance capabilities and aftermarket potential of its innovative three-door coupe, Hyundai has teamed up with ARK Performance to transform Veloster into a sleek and sporty rally car. The ARK Performance Veloster will be unveiled at the 2011 SEMA Show with a custom twin-scroll turbocharger increasing its horsepower to 210HP and a bright green and flat gray paint scheme to give enthusiasts a glimpse at Veloster's potential. ARK Performance's Veloster will be shown in the Hyundai booth between November 1-4, 2011 among other modified Velosters and Genesis Coupes.

(Photo: http://photos.prnewswire.com/prnh/20110929/LA77689)

(Logo: http://photos.prnewswire.com/prnh/20091001/HYUNDAILOGO)

"The Hyundai Veloster is an ideal car for enthusiasts with its distinctive design and dynamic architecture," said Ted Lee, owner, ARK Performance Inc. "At SEMA, our ARK Performance Veloster will bridge the realm between an affordable sports car and an extreme motor sports vehicle. From the first Tiburon, to the Genesis Coupe, and now with the Veloster, ARK Performance continues to uphold the torch as the pioneer of aftermarket performance manufacturing for Hyundai."

The ARK Performance Hyundai Veloster will showcase mechanical, interior and exterior modifications including an open wheel concept with aggressive fenders and Nitto tires. ARK will also develop Veloster specific parts to showcase the tunability of the engine and vehicle exterior.

ARK Performance has planed numerous modifications to make this Veloster a must-see vehicle at this year's SEMA Show.

Mechanical components ARK plans to customize include:

ARK Turbo Charger and Intercooler System
ARK Intercooler Piping System
ARK Custom Oil Cooler
ARK Turbo Manifold
ARK Lightweight Pulley System
ARK Six-Pot Big Brake Kit
ARK Eight-Point Chromoly Rally Style Roll Cage
ARK DTP Track Coilover System
ARK Upper Strut and Front and Rear Sway Bar
ARK Camber and Control Arms
ARK GRIP Dual Exhaust
ARK RSEPC Downpipes and Test Pipes

Interior enhancements include:

JPM Coachworks Custom OEM Seats with Alcantara Interior
JPM Coachworks Custom Alcantara Shift Boot
JPM Coachworks Custom Alcantara Dashboard
JPM Coachworks Custom Alcantara Headliner
JPM Coachworks Custom Alcantara Doors and Visors
JPM Coachworks Custom Floor Mats
JPM Coachworks Custom Alcantara Audio Finish
Image Dynamics Q450.4 Amplifiers
Image Dynamics Q600.1 Amplifiers
Image Dynamics XS65 Component Speakers
Image Dynamics ID10D4 Subwoofers
ARK Racing Pedals
DSG Performance / Password JDM Shift Knob
DSG Performance / SUN Automotive Eco
DSG Performance / SUN Hyper Voltage System GT
DSG Performance / SUN Automotive Gauss System
DSG Performance / SUN Automotive Hot Inazma Pocket
DSG Performance / SUN Automotive Hyper Ground System
Jason Noren Fabrications Custom Rally Cage
Adam Perry Custom Audio Setup

ARK Performance will also make moderate exterior modifications to the Veloster, including:

ARK CFX Designs Front Lip
ARK CFX Designs Side Skirt
ARK CFX Designs Rear Bumper
ARK SFX Designs Wide Front and Rear Fenders
ARK CFX Designs Grille
ARK SFX Rear Wing Mount
OneEighty Custom Headlights
OneEighty Custom Taillights
OneEighty Custom Fog Lamps
Rally Armor Custom Veloster Mud Flaps
Rally Armor Custom Veloster Mounts
DSG Performance / Password JDM Chromoly Lug Nuts
Yokohama Advan RZ Gunmetal x5
Nitto NT05 x5
Beyond Autobody Custom Paint and Finish

ARK PERFORMANCE INC.

The goal of ARK Performance Inc. is to become a leader in providing superior after market solutions for a variety of vehicles. Showcasing our excellence through product demonstrations, ARK Performance currently leads the way in the automotive aftermarket. ARK Performance Inc. was founded fifteen years ago, and is now one of the largest manufacturing facilities in the Republic of Korea. Our primary objectives are to produce superior quality OEM and aftermarket automotive parts, while developing applications to contribute to the advancement of the automotive community.

ARK has steadily achieved an increased market share. Our company has broadened its product line into performance exhaust systems, suspension, and CNC machined products that are currently being distributed to North America, the Middle East, and Asia. ARK Performance has received high marks for quality manufacturing, which is demonstrated by our ISO9001 and QS9000 certifications. This is the result of using the latest cutting-edge technology, and ultimately producing superior products. As our slogan suggests, the quality of our products directly contributes to the overall quality of performance. ARK Performance will continue to maintain its stance as a leader in quality, providing a satisfying experience for our customers.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty, 5-years of complimentary Roadside Assistance and the Hyundai Trade-in Value Guarantee.

Journalists are invited to visit our news media website: www.hyundainews.com and follow us on Twitter: @Hyundai.com

SOURCE Hyundai Motor America