AriZona Beverages Extends Packaging Mix to Include 11.5-ounce Cans
Category leader targets mass market with 12-packs
CHICAGO, May 23, 2011 /PRNewswire/ -- AriZona Beverages USA LLC, the leader in premium ready-to-drink (RTD) tea beverages in the US, has extended its packaging mix for AriZona Iced Tea to include 12-packs of 11.5-ounce cans from Rexam. The addition will help the tea giant further expand into the mass market.
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Like all AriZona products, the AriZona Iced Teas are made with no artificial colors, artificial flavors or preservatives. This commitment to quality and the success of AriZona's signature single-serve 23-ounce can has helped the brand stay on top of the RTD tea segment, which is the fastest growing beverage segment in the convenience store channel.
The company hopes this new package option will increase the reach of its flagship brand. "We are pleased to provide our consumers with even more ways to enjoy their favorite tea beverage," said Don Vultaggio, Chairman of AriZona Beverages. "Our continued partnership with Rexam allows us to expand our packaging portfolio to include 11.5-ounce cans, making it even easier to store and consume AriZona Iced Tea at home or on-the-go."
AriZona Iced Tea in 11.5-ounce cans is currently available nationwide. For more information on this or any other AriZona beverage, please visit www.drinkarizona.com.
For press inquiries, please contact [email protected].
About AriZona
AriZona Beverages USA LLC was founded in Brooklyn in 1971 by Don Vultaggio and John Ferolito and to this day remains a privately held and family-run American business based in Woodbury, N.Y. AriZona Beverages—makers of AriZona Iced Tea, waters, juices, energy drinks, and sports drinks—is the leader in hot-filled beverages in North America and has begun worldwide expansion starting with South America, Europe and Asia. AriZona's mission is to create the highest quality products, that not only look great, but taste great and are affordable for people to buy. For more information, visit www.drinkarizona.com.
About Rexam
Rexam's vision is to be the best global consumer packaging company. We are one of the largest beverage can makers in the world, and a major global player in rigid plastic packaging. We are business partners to some of the world's most famous and successful consumer brands as well as young, entrepreneurial start-ups. Rexam's ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. For further information, visit Rexam's website at www.rexam.com.
SOURCE Rexam
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