Arista Power Retains The Equity Group to Provide Investor Relations Services

ROCHESTER, N.Y., Jan. 30, 2012 /PRNewswire/ -- Arista Power, Inc. ("Arista Power" or the "Company") (OTCBB: ASPW), a manufacturer, designer and integrator of renewable energy generation, management and distribution systems, today announced that it has retained The Equity Group Inc. to provide investor relations services.  Founded in 1974, The Equity Group is a full service, New York-based investor relations and financial communications firm specializing in micro-through mid-cap public companies.

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Cherrie Mahon, Vice President of Investor Relations and Corporate Communications for Arista Power, said, "Adding depth to our investor relations program will be essential for us going forward as we look to expand our outreach this year.  While we continue to focus on executing our operating plan in what is a very promising time for our business, we also look forward to our partnership with The Equity Group to get our message out to a broader investing audience.  We believe The Equity Group and its network of contacts will be a valuable adjunct to our ongoing in-house investor relations activities as we move forward with our growth strategy."

William A. Schmitz, Chief Executive Officer of Arista Power, stated, "We feel that Arista Power is in a strong position to capitalize on the public and government's expanding need for alternative methods of power.  Following our recently announced U.S. Army contract to be the prime contractor for the development of a new Intelligent Micro-Grid, we believe this is an appropriate time to take a proactive approach to the investment community.  The Equity Group has a solid, long-term track record as a respected, experienced, results-driven investor relations firm and we are delighted that they will assist us in communicating the Company's accomplishments, strategy and outlook to a larger and more diverse group of investment professionals."

About Arista Power, Inc.
Arista Power, Inc. is a developer, manufacturer, and supplier of custom-designed power management systems, renewable energy storage systems, WindTamer wind turbines, and a supplier and designer of solar energy systems.  Arista Power's patent-pending Power on Demand system utilizes inputs from multiple energy sources including wind, solar, fuel cells, and the grid, in conjunction with a custom-designed battery storage system and a proprietary smart monitoring technology that releases energy at optimal times to reduce peak power demand, thereby lowering electricity costs for large energy users who deal with peak usage pricing.  Arista Power also sells a Mobile Renewable Power Station that utilizes energy generated from wind, solar PV, generators, fuel cells and other energy-generating devices that is stored in an integrated onboard storage device for military and other applications, and a stationary, scalable Renewable Power Station that can be drop-shipped to off-grid locations to be used as a micro-grid.  Arista Power's diffuser-augmented WindTamer wind turbine utilizes a patented technology for the production of electrical power.  For more information on Arista Power, go to www.aristapower.com. 

About The Equity Group Inc.
The Equity Group Inc., which was founded in 1974, provides a full spectrum of investor and financial public relations services.  For more information, visit www.theequitygroup.com.

Forward-Looking Statements
This press release may contain forward-looking statements based on current expectations that involve a number of risks and uncertainties.  Arista Power, Inc. cautions investors not to place undue reliance on forward-looking statements, which reflect Arista Power's analysis only as of today's date. There can be no assurance that such forward-looking statements will prove to be correct, and actual results could differ materially.  Arista Power undertakes no obligation to publicly update forward-looking statements.  Further information on these factors, and other factors that could affect Arista Power's financial results, is included in Arista Power's Securities and Exchange Commission filings, including the latest Annual Report on Form 10-K.

SOURCE Arista Power, Inc.