Ariel Way and iiGrowth in Strategic Relationship

WASHINGTON, Dec. 15, 2010 /PRNewswire/ -- Ariel Way, Inc., (Pink Sheets: AWYI) www.arielway.com a technology and services company for highly secure global communications, multimedia including digital signage solutions and associated technologies, today announced that it has developed a strategic relationship with iiGrowth, LLC of Washington, DC, a global strategy and management consultancy.

Arne Dunhem, Chairman, President, and CEO of Ariel Way said, "We are pleased to have developed a close strategic relationship with iiGrowth." Arne Dunhem also said, "Gustav Plato, CEO, and Juris Lazdin, President of Government Services, have extensive experience in high technology and government contracting in the US and abroad. I am particularly excited about the services they provide in markets such as cyber security, sustainable technologies, software as a service (cloud computing), and digital media. Leveraging iiGrowth's expertise in these service areas will be strategically important to Ariel Way and to our customers as we grow through acquisitions and expand the services we offer."

About iiGrowth, LLC

iiGrowth, LLC www.iigrowth.com is a global strategy and management consultancy with a simple goal: To assist in unlocking the value of business clients and to make them become great. Our experience has taught us that it is not about being big; it is about being great. Idea generation and creativity, business model innovation and growth, and realizing the power of collaboration are at the core of the path to becoming a great company. Through great personalization of our services we help the clients apply these concepts to create their own path to greatness.

About Ariel Way, Inc.

Ariel Way, Inc., a Florida corporation ("Ariel Way" or the "Company"), is a technology and services company for highly secure global communications, multimedia and digital signage solutions and technologies. The Company is focused on developing innovative and secure technologies, acquiring and growing profitable advanced technology companies and global communications service providers and creating strategic alliances with companies in complementary product lines and service industries.

More information about Ariel Way can be found on the web at http://www.arielway.com.

Forward-Looking Statements: Certain of the statements contained herein may be, within the meaning of the federal securities laws, "forward-looking statements," which are subject to risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. See the Company's latest Form 10-KSB for a discussion of such risks, uncertainties and other factors. Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such, speak only as of the date made. These forward-looking statements are based on management's expectations as of the date hereof, and the Company does not undertake any responsibility to update any of these statements in the future.

SOURCE Ariel Way, Inc.

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