Are You Feeling Lucky? Try 'Lucky Mint,' Baskin-Robbins' Newest Flavor
The March Flavor of the Month is the Perfect Way to get a "Bit of the Green"
CANTON, Mass., March 2, 2011 /PRNewswire/ -- There's no need to find a pot of gold this March – luck is as close as the nearest Baskin-Robbins, where its newest flavor creation—Lucky Mint ice cream—is available all month long. The March Flavor of the Month is an explosion of good taste and fortune with every bite of mint flavored milk chocolate ice cream packed with colorful green candy flakes and chocolate coated sandwich cookies.
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According to Brian O'Mara, Baskin-Robbins Vice President of Marketing, "With Lucky Mint, our goal was to create a flavor that celebrates the spirit of St. Patrick's Day and welcomes spring with a mix of vibrant flavors and colors. We feel like we discovered Mint Chocolate Chip's delicious twin!"
Baskin-Robbins is offering Lucky Mint ice cream nationwide during the month of March and it will be available by the scoop – in a cup or cone – or as a Baskin-Robbins classic sundae. The flavor is also available in hand-packed pints, quarts and half-gallons so ice cream lovers can bring Lucky Mint home to enjoy with family and friends or create their own specialty ice cream desserts.*
"This March, ice cream lovers across the country will be able to celebrate the arrival of spring and hopefully a bit of extra luck with our decadent marriage of mint and chocolate," adds O'Mara. "We are confident that Lucky Mint will be the winning recipe to signal that spring will soon be in the air."
*In California, Baskin-Robbins offers hand-packed ice cream in three sizes: small (12 oz), regular (1 lb., 8 oz), and large (3 lb.).
About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 33 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies. For further information, visit www.baskinrobbins.com.
SOURCE Baskin-Robbins
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