Are You a "Horny Mistress" or "Fool?" Bondi New York Launches a Five Free & Fashion Forward Nail Polish Brand

NEW YORK, April 29, 2013 /PRNewswire/ -- Nail polish just became a whole lot more exciting as today, Bondi New York debuts its launch collection of twenty fashion forward and five free polishes.

From a rich and true red (Horny Mistress) to metallic gold (Fool's), Bondi New York takes its cue from the color trends showcased at New York Fashion Week.

Announcing the launch, Founder and CEO, Richard Annington commented: "Nail polish brands have become complacent. Fads such as magnetics and glitter are center stage and too many brands are playing it safe with their color choices. Bondi New York sets out to be as cutting edge with its color palette and polish names, as the designers creations you see on the runway."

In addition to having an edgy color palette, Bondi New York is free of five ingredients, which are linked to health concerns. These include formaldehyde, formaldehyde resin, camphor, DBP and toluene, all without compromising quality and longevity.

At the heart of Bondi New York's proposition is that 100% of its net profits are handed over to its non-profit, Beauty Gives Back, Inc. Beauty Gives Back makes grants and donations to a number of charitable organizations throughout the United States.

Priced at $15, Bondi New York will be launching two new collections a year, in addition to limited edition collections and collaborations.

About Bondi New York:

Bondi New York is a five free and fashion forward nail polish brand head officed in New York City. It is the debut niche beauty brand from Beauty Gives Back, Inc, a pending 501 (c)(3) Non Profit who makes grants and donations to a variety of charitable organizations throughout the United States.

Media Contact: 

Kimberli Kranz 
Telephone: 1 (888) 548-2290

SOURCE Bondi New York