Arctic Cat Launches eCommerce Website With Shopatron for U.S. Market

SAN LUIS OBISPO, Calif., June 2, 2011 /PRNewswire/ -- Arctic Cat Inc. has launched its Parts, Garments and Accessories (PG&A) online store at www.arcticcat.com for the United States market. Consumers now have the convenient option of shopping online for a full range of Arctic Cat PG&A products. These orders may be delivered to homes or a nearby Arctic Cat dealer. Arctic Cat expects to expand the eCommerce site to accommodate Canadian shoppers by late summer.

(Logo:  http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO)

"We are excited to offer consumers the speed and convenience of our new online store, which will provide access to Arctic Cat's products and product information at any time," said Mary Ellen Walker, vice president and general manager of Arctic Cat's PG&A division. "Our dealers will also benefit by receiving online orders without making the investment in building their own internet store."

From dirt to snow, Arctic Cat is making online shopping easier to match the perfect product to enthusiasts' riding style and machine. The benefits of Arctic Cat's online store include:

• Convenient 24-7 shopping: Online orders are fulfilled within 24 hours, enabling consumers to receive their order quickly.
• Easy navigation and product search functions: Parts may be located by category, model year or model name, color or size.
• Secure, confidential and reliable: Built-in security measures protect consumers' information. The system currently accepts payment with Visa, MasterCard, American Express, Discover and PayPal.
• For dealer pick-up orders, consumers simply choose a dealership within a 150-mile radius where they will pick up their order.

Arctic Cat selected Shopatron's Coex Freedom technology to support the eCommerce site's fulfillment. The Arctic Cat online store also features - PartStream, ARI's new, consumer-friendly lookup and ordering system which offers a quick search tool, intuitive illustrations and an extensive collection of parts diagrams dating back to 1974.

ABOUT ARCTIC CAT

Arctic Cat Inc., based in Thief River Falls, Minn., designs, engineers, manufactures and markets all-terrain vehicles (ATVs) and snowmobiles under the Arctic Cat® brand name, as well as related parts, garments and accessories.  Its common stock is traded on the NASDAQ National Market under the ticker symbol "ACAT."  More information about Arctic Cat and its products is available on the Internet at www.arcticcat.com.

ABOUT SHOPATRON

Founded in 2001, Shopatron is the only eCommerce solution in the world that can drive more online sales while, at the same time, increasing a company's sales through the retail channel. Working with almost 1,000 brands and 12,000 retail partners across 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

Shopatron clients include Louisville Slugger, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif.

For more information, call 866-625-5050 or visit ecommerce.shopatron.com.

SOURCE Shopatron

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