Archway(R) Cookies Brings Back Its Iced Lemonade Variety

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Mar 30, 2010, 11:25 ET

ASHLAND, Ohio, March 30 /PRNewswire/ -- Archway®Cookies announced today the reintroduction of its crispy, bite-size Iced Lemonade cookies. These favorites feature a tart, lemon-flavored cookie topped with sweet-tasting lemon glaze that pleases the palette of cookie lovers.

Iced Lemonade is the second lemon-flavored cookie available from Archway®. Frosty Lemon also remains available for consumers who enjoy a soft baked option.

"Lemonade is a classic beverage, much like our cookies are a classic," said Holly Tolson, Brand Manager of Archway® Cookies. "The taste of the Iced Lemonade cookie brings back memories of simple spring and summer pleasures -- like lemonade stands or sitting on the porch with a cold glass of lemonade."

Archway® originally launched its Iced Lemonade cookies to great fanfare in February 2008, but the variety was not made after fall 2008 when the previous owners of Archway® declared bankruptcy. Since taking ownership of the Archway® brand in December 2008, Lance, Inc. has been busy bringing the beloved cookies back to prominence on store shelves.

Part of the revitalization of the Archway® brand has included listening to lifelong Archway® fans. Iced Lemonade has been a highly requested cookie by consumers. Along with all Archway® Cookies, the Iced Lemonade variety is baked fresh at the Ashland, Ohio bakery by generations of master bakers.

The 14-ounce bag of Archway® Iced Lemonade cookies has 0 grams trans fat and retails for about $3.49. Prices and varieties may vary among retailers. For a full list of Archway® Cookie varieties or to locate retailers visit www.archwaycookies.com or the Archway® Cookie Facebook fan page at www.facebook.com/archwaycookies.

For several decades Archway^® Cookies has shared in traditions of families and friends across America. The great-tasting, freshly-baked Archway^® Cookies are available in more than 20 soft and crispy varieties -- with classic and new Archway^® Holiday Cookie varieties slated to return in November 2010. The origins of Archway^®date back to 1936 when a husband and wife team began baking soft oatmeal cookies in their Michigan garage. Since that time, Archway^® Cookies have been enjoyed as part of family traditions and moments shared between friends.

SOURCE Archway