Architectural Digest Launches AD PRO As Members-Only News Platform And Utility For The Design Industry
NEW YORK, March 13, 2019 /PRNewswire/ -- On April 2nd, international design authority Architectural Digest will launch AD PRO as a members-only platform with exclusive news, trade tools, services and special events created specifically for design industry professionals.
A subscription-based platform, AD PRO's private members will have unlimited access to daily, real-time content created by AD editors, industry insiders, and next-gen design stars. An AD Archive will offer unprecedented access to the brand's vast catalogue of print issues and a job board will feature an exclusive portal to post, search, and apply for careers within the professional community.
"With AD PRO, we are creating a forum to provide the design world with its most useful and informative resource to date, a utility the industry needs," said AD editor-in-chief Amy Astley. "AD PRO will allow design professionals to tap into the minds of AD editors and industry experts, offering a level of access, information sharing, and reporting they can't find anywhere else."
In addition to being privy to the pulse of design, members will also have exclusive access to AD events and the new AD PRO Work/Shop series: in-market seminars, live panels, and shoppable events that will be a hot ticket for regional and New York designers looking for product sourcing, networking, and career advice from AD editors and the best design talent in the world, from AD's annual AD100 list.
"AD's audience of industry consumers are incredibly loyal and hyper-engaged," said AD Chief Business Officer Eric Gillin. "The new AD PRO enables us to implement paid-for editorial that makes a statement about our content and allows us to build a specialized business with a very distinct community in mind."
Dacor, a leading American luxury home appliance brand, will be the founding sponsor of AD PRO.
An AD PRO membership costs $240 a year or $25 a month and includes the following benefits:
- Breaking national and international news central to the design community
- Day-to-day regional news, focusing on markets including New York, Los Angeles, San Francisco, Chicago, Atlanta, Dallas, and Houston
- AD Archive: Members will have access to the AD magazine archive in its original format. Each issue will be uploaded and viewable as an online magazine, with utility based tools allowing consumers to gather research and inspiration from AD's nearly 100 years of print
- Access to an exclusive portal to post, search, and apply for careers within the professional community
- Need-to-read in-depth analysis, profiles, and feature reportage on the Who's Who shaping the design industry
- A comprehensive, daily calendar of can't-miss design and trade events
- Trend reports, both quarterly downloads driven by investigative, on-the-ground market research and weekly alerts that include both design inspiration and highly curated products AD editors love
- Tools and expert advice from experienced trade pros on building and growing one's business and brand
- Delivery of AD magazine, the competitive set's top title for home and design
About Architectural Digest:
Architectural Digest (AD) is the international authority on design and architecture. AD provides exclusive access to the world's most beautiful homes and the fascinating people who live in them, bringing its audience a wealth of information on architecture and interior design, art and antiques, travel destinations, and extraordinary products; its AD100 list of top architects and designers is one of the industry's most relied-upon indexes of talent. AD's digital channel, AD PRO, features authoritative, opinionated coverage and breaking news for design-world insiders, and vertical Clever, takes on the unique challenges of designing a smaller space; offering design advice for real life. Every day AD inspires millions of affluent readers to redesign and refresh their lives through a multiplatform presence that includes print and digital editions, social media, signature events, and the brand's website, archdigest.com.
SOURCE Architectural Digest
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