Arcadia Ales Launches Sky High Rye Pale Ale in Rexam Cans
CHICAGO, July 30, 2012 /PRNewswire/ -- Continuing the move of craft beer to aluminum cans, Sky High Rye from Arcadia Ales has launched its West Coast-style Pale Ale in 12 oz. cans from Rexam.
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(Logo: http://photos.prnewswire.com/prnh/20120711/CG38561LOGO)
Sky High Rye isbrewed with 80 percent English barley malt and 20 percent rye malt. It boasts a floral aroma of resinous hops with contributing notes of lemons, peaches and pine needles, and is anchored by the sweet, malty flavor of toffee and freshly-baked pumpernickel bread. It is six percent alcohol by volume.
"Sky High Rye has been an excellent complement to our stable of beers," said Tim Surprise, owner, Arcadia Brewing Co. "The label features really beautiful illustrations, and Rexam has successfully transferred that beauty onto their can. This beer in cans will provide our customers with a year-round rye pale ale that will not disappoint."
Arcadia Ales chose to launch Sky High Rye in aluminum cans because of their portability and accessibility. Cans are more widely accepted at golf courses, beaches and many other outdoor venues where glass is often prohibited.
Surprise added: "Our consumers will no longer be limited by the restrictions of a glass container, which ultimately makes Sky High Rye more accessible to our loyal fans. That's what it's all about for us."
Arcadia also benefits from the fact that cans are the best environmental and sustainability choice with a recycle rate at more than double any other beverage package. This is the second beer in the Arcadia Ales family to expand into aluminum. Last year, the company launched its seasonal Whitsun Ale in 12 oz. Rexam cans.
"Rexam is pleased to continue its partnership with Arcadia to help them extend their product offerings in beverage cans," said Rich Grimley, president and CEO, Rexam Beverage Can North America. "Our aluminum can is a great packaging solution for craft beer, and it enables their brand to stand out on retail shelves while delivering superior recycling benefits, as well as distribution and retail display economics."
Arcadia Brewing Co. is expanding, and recently broke ground on a 25,000 square-foot brewery and 4,500 square-foot pub/eatery in Kalamazoo, Mich. The new facility will increase the company's production capacity from 12,000 barrels annually to over 30,000.
Sky High Rye in aluminum cans is currently available at select retailers in Michigan, Illinois, Ohio, Missouri, Kansas, Pennsylvania and Kentucky.
About Arcadia Brewing Company
Arcadia Brewing Company was established in 1996, as a microbrewery and restaurant specializing in handcrafted British-inspired style ales and wood-fired cuisine. All of our beers are produced in small batches, on authentic British equipment, using only the finest malted barley from England & Canada, and when combined with the freshest hops from the Pacific Northwest together with our proprietary strain of yeast, the result is some of finest and fullest flavored handcrafted ales available, on any continent. For more information, visit www.arcadiaales.com.
About Rexam
Rexam is a leading global consumer packaging company. We are one of the leading global beverage can makers and a major global player in rigid plastic packaging. We are business partners to some of the world's most famous and successful consumer brands.
Our vision is to be the best global consumer packaging company. Rexam's sales from ongoing operations in 2011 were in the region of £4.7 billion. We have more than 80 plants in 25 countries and employ close to 19,000 people. Rexam is a member of the FTSE 100 and its ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. For further information, visit www.rexam.com.
SOURCE Rexam
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