ArcadeWeb Earns TRUSTe Certifications for Its Strict User Privacy Protection

IRVINE, Calif. and SAN FRANCISCO, Nov. 17, 2011 /PRNewswire/ -- Fast-growing online gaming site, ArcadeWeb, announced today that it has earned multiple TRUSTe certifications, confirming that the site provides users the highest standard of online privacy protection. The TRUSTe stamp of approval is recognized by millions of consumers as the leading benchmark for responsible privacy practices. The third-party watchdog has awarded ArcadeWeb its "Web Privacy Seal" and added ArcadeWeb's software to its "Trusted Download" program whitelist, joining companies like eBay and Microsoft.

"We're pleased to recognize ArcadeWeb's commitment to transparency, accountability and privacy protection for its millions of monthly users," said Fran Maier, President of TRUSTe. "The site has passed our numerous, stringent online privacy tests, and the TRUSTe certification sends a clear signal that ArcadeWeb respects the personal information of all of their users."

ArcadeWeb is one of the most visited gaming sites on the Web, and the only major gaming destination that offers thousands of free, high-quality games, along with a chance for people to compete in tournaments awarding daily cash prizes. Launched just six months ago, ArcadeWeb now attracts over 4 million gamers a month. Unlike gaming sites that require players to purchase virtual currency to compete for virtual rewards, ArcadeWeb lets gamers play and compete for free, and awards up to $1,500 every day in real cash payouts. The free site is supported by TRUSTe-certified software that generates safe, 100%-user-initiated in-text ads that protect gamer privacy and are completely spyware-free.

"We're pleased that TRUSTe has validated that ArcadeWeb is delivering on industry best privacy practices," said Adriano Parrotta, VP, Social Games, ArcadeWeb.com. "We work hard to ensure complete gamer privacy and protection, and TRUSTe's respected certifications represent an important milestone in our ongoing mission to build consumer trust."

TRUSTe awards its "Web Privacy Seal" only to companies that complete TRUSTe certification, submit to ongoing site monitoring, and participate in TRUSTe's consumer privacy dispute resolution program. The "Seal" also signifies that ArcadeWeb has posted a professionally reviewed privacy policy and has information practices consistent with the Federal Trade Commission's Fair Information Practice Principles.

To achieve certification as a TRUSTe "Trusted Download" site, ArcadeWeb underwent rigorous testing to verify that its software ensures informed consumer choice, exhibits no surreptitious activities, is distributed responsibly, and gives users complete control of any downloads. And now that ArcadeWeb has been added to TRUSTe's whitelist, TRUSTe will conduct ongoing monitoring of the site's applications.

About ArcadeWeb

Launched in mid-2011, ArcadeWeb has rapidly become one of the largest, most highly-trafficked gaming sites on the Web, and is one of the only sites to offer thousands of free games, and a chance for gamers to compete in daily tournaments to win real cash prizes.  Unlike gaming sites that make people purchase virtual currency to compete for virtual rewards, ad-supported ArcadeWeb lets users play and compete for free, and the site awards up to $45,000 every month in cash prizes to its users. McAfee-, Verisign- and TRUSTe-certified, ArcadeWeb guarantees complete gamer privacy protection.  

About TRUSTe: TRUSTe is the leading online privacy solutions provider and provides a broad suite of privacy services to help businesses build trust and increase engagement across all of their online channels – including websites, mobile applications, advertising, cloud services, business analytics and email marketing. Over 4,000 web properties including those from top companies like Apple, AT&T, Disney, eBay, Facebook, HP, Microsoft, Nationwide, Pfizer and Yelp rely on TRUSTe to ensure compliance with evolving and complex privacy requirements. TRUSTe's mission, based on a "Truth in Privacy" framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe's privacy seal is recognized and trusted by millions of consumers as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit http://www.truste.com.

Contact:

ArcadeWeb Media Relations
Melanie Webber, mWEBB Communications, (424) 603-4340, [email protected]  
Angela Jacobson, mWEBB Communications, (714) 454-8776, [email protected]

TRUSTe Media Relations
Tonja Aldis, StoryBoard PR, (613) 608-5360, [email protected]

SOURCE ArcadeWeb