Arbitron Integrates TAPSCAN Web with Marketron Exchange

COLUMBIA, Md. and HAILEY, Idaho, Jan. 19, 2011 /PRNewswire/ -- Arbitron Inc. (NYSE: ARB) and Marketron announced today the integration of Arbitron's TAPSCAN Web, a Web-based sales proposal and analysis system, with Marketron Exchange, the media ecosystem platform connecting buyers and sellers electronically so they can share orders, invoices, performance information, ratings information and more – natively. Linking the two systems gives radio sales executives an efficient, all-in-one sales and traffic solution, from sales proposal to order to traffic and billing. This new service will be available from Marketron and Arbitron on February 1, 2011.  

Arbitron's TAPSCAN Web is used by over 17,000 radio sales professionals and facilitates more than 400,000 proposals to radio buyers per year. Marketron's traffic solutions are used by more than 7,000 radio station clients.

"The integration of TAPSCAN Web with the Marketron Exchange platform is a testament to radio sales professionals' need for interconnectivity between business systems and the value of streamlining the process," said Steven Minisini, CEO, Marketron. "Industry standards such as the Marketron Exchange platform are making business processes that are manual and very labor intensive instantaneous and completely accurate, eliminating discrepancies that result in millions of dollars of lost revenue for our clients each year."

"Our radio group clients have expressed a need for a more advanced and accessible solution for electronic sales proposals and orders," said Carol Hanley, Executive Vice President, Chief Sales and Marketing Officer, Arbitron. "Integrating Arbitron's TAPSCAN Web with the Marketron Exchange platform should make it easier for radio sellers to access sales data anytime at any place, providing them with a more efficient way of managing the sales process. That should translate into stronger account management for radio advertisers."  

About Arbitron

Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media - radio, broadcast and cable television, online radio and out-of-home - as well as advertisers and advertising agencies. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter and PPM 360™, new technologies for media and marketing research.

Portable People Meter™, PPM™ and PPM 360™ are marks of Arbitron Inc.

About Marketron

Marketron is the leading provider of business software solutions and services for the media industry. Marketron's traffic, digital, business intelligence and exchange platform and services drive innovation to create new growth opportunities that produce the maximum value for our clients and facilitate their evolution into digital. Relied on by more than 7,000 media organizations, Marketron solutions are the most widely-used media solutions in the world, managing an estimated $15 billion dollars of annual advertising revenue. Marketron is an affiliate of The Wicks Group of Companies, LLC of New York, which specializes in communications, information and media businesses.

SOURCE Arbitron Inc.