Aquarena Beverage Expands its Line-Up to Include All-Natural Energy Drink

FUGA Life in Rexam 12 oz. Sleek® Cans is First Energy Drink to Partner with the National Breast Cancer Foundation®

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Jun 23, 2014, 12:12 ET

CHICAGO, June 23, 2014 /PRNewswire/ -- "The healthy energy drink YOU'LL FEEL GOOD about drinking." That's the mantra of the newest member of the Aquarena Beverage family, FUGA Life, which has hit the market in 12 oz. Sleek® Cans from Rexam.

Aquarena Beverage has expanded its line-up to include a new all-natural energy drink. FUGA Life, in Rexam 12 oz. Sleek(R) cans, is the first energy drink to partner with the National Breast Cancer Foundation(R). (PRNewsFoto/Rexam)

Developed with a new formulation that features no artificial ingredients to promote health and well-being, FUGA Life was created in partnership with the National Breast Cancer Foundation® (NBCF). It features a pink lemonade flavor and a proprietary blend of 100 percent natural caffeine from Yerba Mate, green tea and coffee beans for an all-natural energy boost. Additional ingredients include green coffee bean extract, famous for appetite suppression and fat burning properties, Moringa, a super-food that contains essential amino acids and Reishi mushrooms to help enhance the immune system. The result is a multi-functional beverage that fits well into the NBCF's mission to promote a healthy lifestyle.

The National Breast Cancer Foundation is one of the most recognized and respected breast cancer charities in the world, committed to finding Help for Today . . . Hope for Tomorrow®. Every purchase of FUGA Life supports the NBCF's goal to raise awareness about the importance of mammograms in the early detection and treatment of breast cancer.

"We are so proud of this partnership with the National Breast Cancer Foundation," said Miguel Camarena, creator of FUGA Energy. "Not only does their endorsement speak to the authenticity of our healthy energy beverage, but it is also a great opportunity for us to help raise money for this very important cause. And working closely with Rexam, we have introduced FUGA Life in a great-looking pink can that proudly displays the breast cancer awareness ribbon and NBCF logo."

FUGA, which includes Original and Sugar-Free, is also the Official Energy Drink of the Arena Football League (AFL). With this sponsorship, the company is involved in many AFL events and has a patch highlighting its brand on the home jersey of every player in the league.

Aquarena chose Rexam Sleek cans because they provide the ideal size to deliver FUGA's healthy energy boost, and the slim shape is easy to hold and helps the products grab consumers' attention. The company also benefits from the additional inherent advantages of aluminum cans including portability, durability and recyclability. Aluminum cans are the most sustainable beverage container in the world, as they are recycled at more than double the rate of other beverage packages.

Rich Grimley, president and CEO, Rexam BCNA, commented on how the 12 oz. Sleek can will continue to help FUGA strengthen its brand and expand its business. "This is the ideal packaging choice because it stands out on store shelves with the best in colorful, reflective graphics, while also delivering superior recycling, filling, distribution and retail display economics."

FUGA Life is available at Albertson's locations in Arizona, Nevada, Colorado, Utah and Texas and at Walmart stores across Arizona, with plans for continued national expansion.

About Aquarena Beverage
Aquarena Beverage creates healthy and delicious multi-functional beverages to enhance physical and mental performance so people can live a more fulfilling life. Along with many powerful nutritional supplements, FUGA Energy Drink products contain only 100% natural caffeine from Yerba Mate, green tea and coffee beans providing a long-lasting energy boost and greater health benefits of green tea. For more information about FUGA Energy Drink ingredients please visit www.FUGAEnergy.com.

About the National Breast Cancer Foundation, Inc.®
Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation's (NBCF) mission is to help women now by providing help and inspiring hope to those affected by breast cancer through early detection, education and support services. A recipient of Charity Navigator's highest 4-star rating for ten years, NBCF provides women Help for Today…Hope for Tomorrow® through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit www.nbcf.org.

About Rexam
Rexam is a leading global beverage can maker. We are business partners to some of the world's most famous and successful consumer brands. Our vision is to be the best beverage can maker in the world.

We have 55 can making plants in more than 20 countries and employ around 8,000 people. In 2013 our sales were in the region of $6.5 billion. Rexam is a member of the FTSE 100 and its ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. Visit www.rexam.com for further information.

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SOURCE Rexam