Aquaphor Adds Baby Diaper Rash Cream to Its Skin Care Product Portfolio

New cream answers parents' need for a soothing solution for diaper rash woes

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Sep 22, 2015, 09:00 ET

WILTON, Conn., Sept. 22, 2015 /PRNewswire/ -- Today Aquaphor, the 90-year-old ointment known as the go-to solution for a variety of skin care needs, is officially introducing a new product focused on the tiniest members of the family. With the launch of Aquaphor Baby Diaper Rash Cream, Aquaphor is on a mission to show that a happy baby begins with a rash-free bottom, and this new product is a must-have for one of the body's most sensitive sides. With a growing number of Americans seeking skin care products specifically developed for babies, the brand is able to draw from its long-standing expertise in skin care to help parents soothe their babies' skin care issues in the simplest way possible.

"We know a happy baby makes for a happy parent, and that's not always easy when it comes to a baby bottom that needs soothing," said Erynn Keefe, Director of Marketing, Aquaphor at Beiersdorf, Inc. "Aquaphor has always been dedicated to making an impact on the everyday lives of our fans. With the launch of Aquaphor Baby Diaper Rash Cream, we're hoping to continue evolving the brand's offering for both loyal and new users – especially first-time parents seeking a go-to, reliable solution to help their babies' diaper rash."

Aquaphor Baby Diaper Rash Cream is a white, fragrance-free cream that is safe for babies' delicate skin and proven to relieve diaper rash in less than six hours. Key ingredients include zinc oxide, which works to create an effective barrier that protects babies from irritation, and provitamin B5 to soothe. The new product, with a suggested retail price of $6.99 for a 3.5 oz. tube, is available at Walmart, Target, Walgreens, CVS, Rite Aid and Amazon.com. Key product benefits are as follows:

It's preservative-free: Formulated with babies' gentle skin – and parents' concerns – in mind
It's trusted by professionals: Distributed by a longtime pediatrician-recommended brand
It's no-mess and easy to apply: Made to be easy to spread on and wipe off
It's effective: Proven to relieve diaper rash within six hours

The new Aquaphor Baby Diaper Rash Cream comes from a brand with a long heritage of helping with various skin care woes. It joins the Aquaphor Baby product portfolio, including Aquaphor Baby Gentle Wash & Shampoo (a mild cleanser that gently cleanses both skin and hair and was introduced in 2009) and the signature Aquaphor Baby Healing Ointment, which is an essential multi-purpose ointment ideal for the entire family with its ability to soothe and protect to help heal dry, irritated skin due to drooling, diaper rash, minor burns and abrasions. It's been recommended and trusted by dermatologists, pediatricians and pharmacists for decades. The ointment's versatility has made it a staple in the lives of multi-taskers everywhere, especially busy moms. Aquaphor Baby Healing Ointment is uniquely formulated to restore smooth, healthy looking skin. Unlike petroleum jelly, it creates a semi-occlusive barrier on skin, which creates an ideal healing environment that enables the flow of water and oxygen. Safe, gentle and free of irritation-inducing ingredients are all qualities that make Aquaphor a favorite among medical experts.

Those looking for more information about Aquaphor can visit www.DiscoverAquaphor.com, follow @AquaphorUS on Twitter or visit Facebook.com/AquaphorUS.

About Aquaphor

Aquaphor is produced by Beiersdorf Inc, an affiliate of Beiersdorf AG, a leading provider of innovative, high-quality skin care products who has over 130 years of experience in this market segment. The Hamburg-based company has over 17,000 employees worldwide and is listed on the DAX, the German benchmark equities index. Beiersdorf achieved sales of €6.3 billion in financial year 2014. NIVEA, the world's No. 1 skin care brand*, is the cornerstone of the company's brand portfolio, which also includes brands such as Eucerin, Aquaphor, NIVEA Men and La Prairie.

* Source: Euromonitor International Limited; NIVEA by umbrella brand name in the categories Body Care, Face Care and Hand Care; in retail value terms, 2013.

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SOURCE Aquaphor