Aprimo Names Robin Fleming Vice President of Cloud Services

INDIANAPOLIS, June 27, 2012 /PRNewswire/ -- Aprimo®, a Teradata company (NYSE:TDC) and a global leader in cloud-based Integrated Marketing Management (IMM) solutions, today announced Robin Fleming as its new vice president of Cloud Services.  Aprimo cloud solutions help customers eliminate the need for hardware purchases, IT resource staffing and operations management to achieve maximum productivity for their integrated marketing solutions.  Fleming, who was previously vice president of Product Quality and Operations, will expand cloud services to new Aprimo applications and further improve the efficiency of cloud offerings for Aprimo customers.

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"Aprimo is intensely focused on ensuring customers achieve the full benefits of flexible cloud-based offerings, and Robin has been the driving force in combining Aprimo's IMM applications with Teradata's solutions in this area," said Bob Boehnlein, president of Aprimo.  "This experience makes her the perfect person to turn to for leadership as we further expand of our digital marketing and cloud footprint in light of the company's recent acquisition of eCircle, so Aprimo can deliver yet more value to our customers."   

Fleming will focus on customer experience and product quality, continuously evolving, developing and improving Aprimo's hosted and SaaS-based applications.  In commenting on her new role, Fleming said, "Aprimo has seen tremendous growth in customers leveraging our software-as-a-service and cloud hosting solutions over the past year.  As a result, we are making major investments in our infrastructure, operations organization and engineering teams to meet customer demand.   I look forward to helping customers in the U.S. and globally achieve even more with our solutions as we continue rolling out many new offerings." 

Prior to joining Aprimo in 2011, Fleming directed configuration management, release management and overall product quality at Match.com.   She has also held positions with Worksoft, i2 Technologies and US Data during her extensive technology career.

About Aprimo
Aprimo is a leading provider of software and services that advance the productivity and performance of marketing organizations. We enable marketers to engage, lead and perform by empowering conversations on new engagement channels, enhancing internal collaboration, and improving marketing performance and accountability. Aprimo's modular and on demand Integrated Marketing Management (IMM) solutions provide a global, integrated marketing platform that can be broadly adopted across an organization, letting companies balance creativity with a data-driven approach and simplify the complexity of a rapidly changing marketing environment. Hundreds of thousands of marketers trust Aprimo to revolutionize their marketing, including over one third of Fortune 100 companies and nearly one quarter of Global 100 companies. Aprimo, a Teradata company, is headquartered in Indianapolis, Indiana, with offices worldwide. For more information, call 1.317.814.6465 or visit www.aprimo.com.

Teradata Corporation (NYSE: TDC), Aprimo's parent company, is the world's leading analytic data solutions company, focused on integrated data warehousing, big data analytics, and business applications. Teradata's innovative products and services deliver data integration and business insight to empower organizations to make the best decisions possible and achieve competitive advantage. Teradata acquired Aprimo in January 2011. For more information, visit www.Teradata.com.

SOURCE Aprimo

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