Aprimo Continues Global Expansion with Entry into China

INDIANAPOLIS, Jan. 4, 2012 /PRNewswire/ -- Aprimo®, a global leader in cloud-based integrated marketing software, today announced that they have expanded into greater China by partnering with Chinese-based Frensworkz as their first Global Alliances Partner in China. Aprimo Marketing Studio® On Demand will be sold through Frensworkz, and Aprimo's parent company, Teradata, which already has a strong sales presence in China and has begun offering the full line of Aprimo software. The move is the next step in Aprimo's ongoing expansion into new and emerging markets.

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"One of Aprimo's focus for 2012 and beyond is to grow our business by reaching new global marketplaces," said Anton Papp, Aprimo's vice president of corporate development and global alliances. "With its deep business relationships in China, Taiwan and Hong Kong, Frensworkz offers opportunities that will ensure our mutual business success and ultimately help Aprimo reach its growth goals in the region." 

The partnership with Frensworkz will allow Aprimo to hit the ground running in China, leveraging the preexisting relationships of a strong cloud and on-premise CRM market player.  With its large customer base, including relationships with Salesforce.com and Microsoft, Frensworkz has a significant presence in China among high tech, retail, financial services and banking industries. Aprimo's Global Alliances partners represent Aprimo in the marketplace and provide a full range of marketing services and expertise around Aprimo software.

Additionally, Aprimo will make quick gains in China by leveraging Teradata's established presence throughout China. By strategically combining Teradata's powerful data warehousing, analytics and campaign management capabilities with Aprimo's Integrated Marketing Management solution, Chinese corporations will be able to improve and optimize marketing performance with data-driven insights.

"Teradata's powerful business analysis alongside the integrated marketing software of Aprimo, creates an industry-changer," said Aaron Hsin, president of Teradata Greater China Area. "Together they promote the development of integrated marketing, drive customer sales growth and optimize marketing performance."

In addition to this partnership in China, Aprimo has been steadily expanding its sales efforts globally and has recently announced a new country manager for India and sales director for Australia and New Zealand. 

About Aprimo

Aprimo, a Teradata company, is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organizations. Through the use of Aprimo's integrated marketing software, Aprimo Marketing Studio® for B2C, Aprimo Marketing Studio® for B2B, and Aprimo® Relationship Manager, marketers can integrate their organizations, get control of budget and spend, eliminate internal silos with streamlined workflows, and execute innovative multi-channel campaigns to drive measurable return on investment. Hundreds of thousands of marketers trust Aprimo to revolutionize their marketing. Aprimo customers include over one third of Fortune 100 companies, and nearly one quarter of Global 100 companies. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information call 1.317.814.6465 or visit www.aprimo.com.

Teradata Corporation (NYSE: TDC), Aprimo's parent company, is the world's largest company focused on raising intelligence through big data analytics, data warehousing and integrated marketing management. Our customers trust Teradata's innovative products and services expertise to deliver measurable business value. Teradata acquired Aprimo in January 2011. For more information, visit www.Teradata.com.

SOURCE Aprimo