Aprica Introduces the Ultra-Lightweight Presto™ Stroller

ATLANTA, Aug. 2 /PRNewswire/ -- With the family vacation alive and well – several surveys point to increased travel with kids this year – active parents demand super-lightweight, sleek strollers that make it easy to share the world with their babies.

(Photo:  http://photos.prnewswire.com/prnh/20100802/CL44138 )

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100802/CL44138 )

Just in time for the heart of the summer travel season, Aprica launches Presto™ – an ultra-lightweight stroller with superior maneuverability. With its ultra-slim profile, Presto™ adds stylish ease for trips to the airport, amusement park, museum and more. Designed with a self-standing fold and weighing just 13.7 pounds, Presto™ delivers unparalleled mobility. It's recommended for babies with a stabilized neck as young as three months and up to 70 pounds.

The introduction of Presto™ follows Aprica's launch of Cadence™, the brand's first U.S. stroller. Presto™ has a high seat for easy lifting and provides ample leg room for the stroller to grow with baby. There is a one-hand recline system that eases transition and the stroller's four-wheel suspension and double front-swivel wheels make for a smoother ride.

The Presto™ stroller builds upon the success of Cadence™ and includes:

• Built-in seat ventilation panel helps keep baby comfortable
• Four-wheel suspension for a smooth ride
• Foam handles provide better grip
• Canopy sun visor provides extra shade for baby
• Cushioned five-point harness with three-level height adjustment
• Removable, washable seat cushion
• Raincover included to protect babies
• Roomy basket for all essentials
• Integrated carry strap keeps families moving

"Millions of American families are gearing up for summer travel, and they need stylish maneuverability for their baby," said Andrew Bowman, director of research and development for Aprica. "Presto™ is an ideal option for traveling parents on the go—whether they are going across the country or across the street."

More families are traveling this summer compared to last year, according to surveys by American Express and Ypartnership. Travel recommendation Web site TripAdvisor found that 92 percent of travelers with children will take at least one family vacation this year, up from 2009. Further, 33 percent plan to take both domestic and international trips, an increase of 5 percentage points.

"One of the most consistent requests we hear from parents is the need for 'portability,' " Bowman said. "It seems simple enough but it's a loaded word. To truly be portable a stroller has to be lightweight for lifting, compact when folded for storing, easy to fold for quick transitions and easy to carry. We believe we've hit on each of these points effectively with Presto™."

Suggested retail price for Presto™ is $199.99. It is available in tea leaf green, loft brown, metro orange and highrise grey.

Log on to www.aprica.com for full product specifications.

Presto™ is available for purchase at www.babiesrus.com and at exclusive specialty retailers nationwide.

About Aprica

From its first stroller in 1947, Aprica® has helped parents around the globe share their world with their babies. Launched in Japan by Mr. Kenzo Kassai, Aprica soon expanded to Italy, working first as a distributor for an Italian stroller manufacturer, then designing and manufacturing its own stroller. In 1980, the company introduced the original compact stroller and extended its reach to the global market. Aprica products can be found in Europe, Asia Pacific, the Middle East and now the United States.

Aprica products are available online at www.babiesrus.com and at exclusive specialty retailers nationwide. Aprica is part of Newell Rubbermaid's global portfolio of brands.  

SOURCE Aprica

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