Appy Pie launches Geofencing API to send Geotargeted push notifications

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Nov 05, 2014, 09:00 ET

NEW YORK, Nov. 5, 2014 /PRNewswire/ -- Cloud-based mobile app maker Appy Pie launches Geofencing API for both Android & iPhone devices that will empower small business owners to send Geotargeted push notifications based on location by target countries or target cities. Moreover, users will have the option to set a duration for their Geotargeted push notifications to be sent out.

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Push notifications have been around for a while, allowing businesses to send information to their customers based on preferences they have previously expressed, but Geofencing is taking push notifications to the next level by allowing business owners to establish a virtual fence around a predefined geographic area with options to define how wide the radius should be, thereby allowing them to send push notifications to only app users in their local geographic area with business owners.

Geotargeted push notifications are one of the keys to connecting small business owners with clients using the mobile app. In some cases your users may not launch your app frequently, but pushes are there to help keep the lines of communication open. This is especially effective through offers, discounts, and event alerts when targeting a specific area to leverage local clients.

"Our engineers have been working tirelessly behind the scenes, and we're proud to announce all of our apps now have this feature," said Abhinav Girdhar, Founder, Appy Pie. "Our new Geolocation Push Notification system is one of the new shiny weapons in our mobile marketing arsenal. We now have one of the most advanced push notification systems in the world," he concluded.

About Appy Pie:
Appy Pie is a Trademark of Appy Pie Inc. Appy Pie is the world's #1 Cloud-based mobile apps builder software that allows everyone to create free mobile apps. Appy Pie is a mobile application development software that allows anyone with no technical knowledge to create advanced applications for mobiles and smartphones. There is nothing to download or install, no programming required – just drag and drop.

To learn more about the services offered by the company, just log on to http://www.appypie.com.

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SOURCE Appy Pie