Appotronics Highlights Role of Laser Technology in Automotive Industry at Prestigious US Trade Conference

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Nov 26, 2024, 13:13 ET

LOS ANGELES, Nov. 26, 2024 /PRNewswire/ -- Appotronics, the inventor of the ALPD® laser display technology, recently participated in the Laser Illuminated Projector Association (LIPA) Annual General Meeting held in Los Angeles, United States. During the event, the company showcased its optics solutions designed for both the interior and exterior of vehicles, emphasizing their versatility in functions such as illumination, entertainment, and V2X (Vehicle to Everything) communication.

Meng Han, senior director of Appotronics, addressed the attendees, which included laser illumination and display technology experts, market analysts, and trend observers. He emphasized that the automotive industry is undergoing a transformation from internal combustion engines to autonomous electric vehicles, creating ample opportunities for laser projectors. This shift typically results in more internal space for entertainment features, such as in-car theaters and laser display-enabled human-vehicle communication both inside and outside the vehicle.

"We have done the study, finding many people like it, " said Han, citing the example of Appotronics' rollable giant laser display screen, which is equipped on the Seres AITO M9, a top-selling SUV priced above RMB 500,000 in China. The SUV has received over 170,000 orders since its debut late last year, indicating a strong market demand for such innovative features.

Han further pointed out that more laser display technology will be applied within the cabin as a supplement to the current LCD panels, transforming the cabin into an immersive and comfortable third living space.

"As for the long future, the future isn't more screens—or even screens at all." Han cited Alfonso Albaisa, Design Chief of Nissan, emphasizing that laser display offers numerous advantages, such as easy modeling, free-form surfaces, design flexibility, safety, and sustainability and can be utilized for projections inside the cabin, on the sunroof, side windows, or even on the windshield.

Afterwards, Xin Yu, vice president of Appotronics, introduced the company's intelligent digital colorful laser headlight as an example of immersive exterior display. This innovative light is equipped on the newly-released Smart #5 vehicle, enabling car users to enjoy movies while camping. Yu announced that the product is currently available in China and will soon be launched in Europe and Australia.

Yu also demonstrated the company's All-in-One laser headlamp, which fulfills multiple functions, including intelligent signaling displays (ISD), adaptive driving beam (ADB) systems, V2X communications, and entertainment.

He revealed that the multi-functional headlamp will soon enter mass production and will be showcased at CES 2025, which is scheduled to be held in Las Vegas between January 7 and January 10. Other automotive optics solutions from Appotronics will also be displayed at the event.

"So hopefully in the future, we have more friends together in this industry to make more interesting applications and build up more markets for laser innovation." Yu concluded, adding that he expects more "concepts" of laser technology to turn into "reality" in the automotive sector, just as laser technology has revolutionized the cinema industry.

In addition to Appotronics' updates, representatives from Texas Instruments, Epson, Panasonic, Seibersdorf Labs, OMDIA, PMA Research, Nordisk Cinema, Nichia America Corporation, Barco, Oxford University, LUMAfestival.com, and RSL Fiber Systems also shared insights on current laser-related regulations, technological advancements, and future trends at the annual meeting.

SOURCE Appotronics Corporation Ltd.