Applegate CEO Applauds 4.1 Million Californians for Voting Yes on Proposition 37

Measure Fails in Face of Misleading Opposition

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Nov 07, 2012, 08:20 ET

BRIDGEWATER, N.J., Nov. 7, 2012 /PRNewswire/ -- "Here at Applegate, we were disappointed at the failure of Proposition 37 (The California Right to Know Genetically Engineered Food Act)," said Stephen McDonnell, CEO and founder of Applegate, the nation's leading producer of natural and organic meat. "More than 4 million Californians voted yes on Proposition 37 even though they were faced with a barrage of confusing and misleading ads on the referendum. One message did come through loud and clear – the voice of the consumer is a powerful one when it comes to transparency in the food system.

This message will remain in full force at Applegate. We invite consumers to visit our website (www.applegate.com) and take part in this critical dialogue. Whether it's Genetically Modified Organisms (GMOs) in the food supply, the overuse of antibiotics in food animal production, or general questions on healthy eating, we are committed to empowering consumers with the information they need in order to make informed food decisions.

We will continue the fight for clear labeling and other issues important to consumers and look forward to working with the Obama Administration, the new Congress and statehouses across the country to make our food system more transparent."

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Stephen McDonnell
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SOURCE Applegate