Apple Vacations creates new vacation shopping experience

Interactive catalogs launch exclusive videos about hotels, destinations and excursions

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Oct 19, 2012, 05:47 ET

ELK GROVE VILLAGE, Ill., Oct. 18, 2012 /PRNewswire/ -- With the launch of its 2013 catalogs, Apple Vacations is the first US tour operator to incorporate image recognition into its vacation shopping experience. Using the new Apple Vacations Interactive app shoppers can launch high-definition video vignettes that further explore resorts, destinations and excursions via their smartphones or tablets.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/55619-apple-vacations-2013-interactive-catalogs-new-vacation-shopping-experience

Apple Vacations Interactive is a free app and is available at the Apple App Store, Google Play and Android Zoom. Apple Vacations Interactive can also be used as a universal QR reader.

"People love planning their next vacation, and they want to learn as much about destinations and resorts as possible," said Sandy Babin, Apple Vacations Vice President of Marketing. "With Apple Vacations Interactive, our traditional print catalog comes alive with dynamic video to help shoppers plan their dream getaway."

Using Apple Vacations Interactive is easy. Simply, open the app and point the camera at whole pages or images marked with the interactive icon. Click the triangle and start exploring.

Apple Vacations' 2013 catalogs are available at travel agencies across the US and will be available at AppleVacations.com in the new year.

About Apple Vacations: For nearly 45 years, Apple Vacations, America's Favorite Vacation Company, has provided affordable, top quality vacation packages from U.S. departure cities nationwide to vacation destinations throughout Mexico, the Caribbean, Hawaii, Central America and Europe, as well as top ski resorts throughout the US, Canada and South America.

SOURCE Apple Vacations