Apple Rush Co., Inc. Targets the $70.2 Billion Organic Food Market

GLENVIEW, Ill., March 18 /PRNewswire-FirstCall/ -- Apple Rush Co., Inc. (Pink Sheets: APRU) is pleased to announce that the Company has gained momentum in its plan to market and sell its product line to the $70.2 Billion organic food market after meetings with the Company's key Midwest distributors at the Family Farmed EXPO. The Family Farmed EXPO was held this past weekend at the University of Illinois in Chicago. Through its distribution network, Apple Rush has plans to increase its market share in the $70.2 billion global organic food market, according to Just-Food.

The Family Farmed EXPO was a three day gathering that had approximately 3-5 thousand attendees and over 120 exhibitors. Apple Rush Co., Inc. was able to showcase its all natural organic juices, as well as, sponsor several events throughout the weekend of festivities, lectures and workshops. The growth of farmers' markets, many of them represented at the Family Farmed EXPO has increased tremendously, rising 260 percent over the past 14 years, according to the USDA. Organic farming has become more popular since federal standards became a law in early 2002. The U.S. organic market has reached a value of over $35.7 billion and is projected to increase 27 percent annually.

"The buy local theme at Family Farmed EXPO was a big hit and Apple Rush products were consumed by thousands," stated Robert Corr, CEO of Apple Rush Co., Inc. "We had an overwhelming response to our Apple Rush product line and were able to connect with key distributors and resellers."

For more information on the Family Farmed EXPO please visit:  www.familyfarmedexpo.com

For more information on Apple Rush Co., Inc., please visit: www.applerush.com

About Apple Rush Co., Inc:

Apple Rush Company, Inc. is a producer of Organic 100% Juice Sparkling Beverages. The company markets its products through an extensive distribution network nearly 40 Distributors throughout the U.S. and in foreign markets. The Company's flagship product line of Organic Apple Rush™ Sparkling Beverages currently has six mainstream flavors in glass bottles and the top three sellers Original Apple, Pomegranate and Cranberry in cans. For more information on Apple Rush Co., Inc. visit: www.applerush.com

Safe Harbor: The Company relies upon the Safe Harbor Laws of 1933, 1934 and 1995 for all public news releases. Statements, which are not historical facts, are forward-looking statements. The company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors. Factors which could cause actual results to differ materially from those estimated by the company include, but are not limited to, government regulation; managing and maintaining growth; the effect of adverse publicity; litigation; competition; and other factors which may be identified from time to time in the company's public announcements.

SOURCE Apple Rush Co., Inc.