Apple Juice: Innovative Retailer Red Apple Chooses Teradata for Database-Driven Business Insight

DAYTON, Ohio, Aug. 18 /PRNewswire-FirstCall/ -- Teradata Corporation (NYSE: TDC), the world's largest company solely focused on data warehousing and enterprise analytics, announced today that Red Apple, Inc., a leading supermarket-convenience store chain and fuel distributor based in New York, has selected a Teradata Data Warehouse Appliance and related services to deliver integrated, enterprise-class business intelligence.

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The data warehouse appliance platform will provide detailed information for business critical reporting and decision making, which includes complex analysis – much faster and more accurately than before. The infrastructure deployment will involve consolidating data from multiple sources across the organization into one integrated, centralized data warehouse. Benefits include economic savings, near-real time access to actionable information, and smooth system scalability as Red Apple requirements for deep data visibility grow.  

"Red Apple is taking a proactive approach to growing our business insight amid the rising complexity of data across our markets – leveraging a Teradata data warehouse appliance with Microsoft Business Intelligence and Workflow. This will accelerate enterprise intelligence to our system users – and has already proven its power to increase performance for us," said Chris McCrae, chief information officer, Red Apple. "Query performance in particular has dramatically improved. We've seen tough queries that once took much time and manual intervention -- now receiving responses in just seconds."

"The ability to integrate detailed data from across the business and immediately leverage it in real-time for instant insight is a game-changing value proposition in the retail marketplace today," said Ted Senemar, vice president, US Mid-Market Group, Teradata. "The retail business is increasingly shaped by one-of-a-kind insights and opportunities – the kind that result from analytical intelligence produced by the Teradata database. We are excited that Red Apple has selected the Teradata appliance to provide the data-driven juice for greater business performance."    

The power and scalability of Teradata platforms support businesses of every size whose increasingly complex business demands are driven by robust growth requirements and the emerging need for pervasive business intelligence.

Teradata's momentum in the retail industry continues to grow as businesses realize the efficiencies and effectiveness of an integrated approach to enterprise data management.

About Red Apple Group, Inc.

Red Apple Group is a holding company which does much more than convenience stores and grocery business. Subsidiary United Refining, which processes 70,000 barrels of oil a day, vertically integrates and distributes fuel to about 400 Country Fair, Red Apple Food Marts, and/or Kwik Fill branded gas stations/convenience stores in New York, Pennsylvania, and Ohio. Red Apple controls Gristede's Foods, the leading New York City supermarket chain (36 Stores).  

About Teradata

Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence and achieving enterprise agility through its database software, enterprise data warehousing, data warehouse appliances, consulting, and enterprise analytics.  Visit Teradata on the web at www.teradata.com.

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

SOURCE Teradata Corporation

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