Apperian Releases 2014 Executive Enterprise Mobility Report And App Adoption eGuide

Security a Key Concern. Highest Satisfaction Levels Coming from Investments in Custom Apps, Enterprise App Stores, and App Management Capabilities

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Apperian, Inc.

Jun 25, 2014, 09:00 ET

BOSTON, June 25, 2014 /PRNewswire/ -- Apperian®, Inc., the leading platform for securing and managing enterprise mobile apps, released today findings from its 2014 Executive Enterprise Mobility Report conducted by CITO Research. According to the report, 77 percent of executives noted that security issues are the top concern for achieving their mobility goals. However, 70 percent of respondents are still unable to detect data or device loss – highlighting a lack of mobile security initiative despite the key concern. The report also revealed that companies most satisfied with their mobility investments put more emphasis on custom mobile apps, robust enterprise app stores, and app management capabilities as well as offering BYOD policies for workers.

Additional interesting findings include:

The main benefits of enterprise mobility are increased employee satisfaction (60 percent) and a competitive advantage (55 percent).
Respondents with the highest amount of satisfaction with mobile adoption rely on a help desk (66 percent), a BYOD policy (60 percent), app management software (60 percent), promoting apps internally (40 percent), offering enterprise app stores (31 percent), and using leading-edge tactics like gamification (11 percent) as strategies to drive adoption among employees.
Issues with managing mobility programs are one of the top concerns of respondents with 37 percent citing how to determine ROI and 35 percent citing lack of management tools as important challenges.
More than 70 percent of respondents plan to equip more than 1,000 users with mobile apps and 33 percent of respondents are deploying mobile apps to more than 5,000 users in the next two years.

"The 2014 Executive Mobility Report sheds light on important issues that executives at a range of companies embracing enterprise mobility face," said David Patrick, CEO at Apperian. "This study offers a more strategic perspective that can help identify best practices and critical success factors for senior executives to establish and improve their enterprise mobility goals. As mobility in the enterprise continues to gain adoption, defining the optimal enterprise mobility strategy is absolutely critical and the information gained in this study will benefit all who lead mobility initiatives."

To help address some of the challenges highlighted by the research, Apperian created a supplementary eGuide that dives deep into the issues that organizations face when planning for enterprise app development and deployment. The hands-on guide offers practical tips, guidance and frameworks for building and rolling out mobile apps throughout the enterprise. The content is the result of years of Apperian's experience and offers best practices gleaned from successful customer and partner mobile app deployments. Included are tools to help with project planning and examples to get started promoting and marketing apps internally. The eGuide will help organizations make the most out of their mobile initiatives and maximize Return on Mobile Investment (RoMI). To download Apperian's eGuide, please visit http://www.apperian.com/enterprise-app-adoption-eguide/.

To read the complete Apperian 2014 Executive Enterprise Mobility Report, visit http://www.apperian.com/2014-executive-enterprise-mobility-report/.

Survey Methodology
The 2014 Apperian Executive Mobility Survey was conducted by Gatepoint Research and polled 100 select executives (directors, vice presidents, and CxOs) in organizations actively engaged with mobile technology. Survey respondents represent very large firms (81 percent of participants came from companies with annual revenues in excess of $500 million) in a range of industries: financial and business services, utilities, retail, and manufacturing.

About Apperian
Apperian is the industry pioneer for mobile application management and helps mobile enterprises deploy apps to their employees. The company's cloud-based platform offers a branded enterprise app catalog to users while providing a comprehensive management backend that helps IT professionals manage the full lifecycle of mobile apps and content. With a seamless user experience, Apperian protects and manages what matters most – the business apps and data – while driving the highest possible levels of app adoption. Leading enterprises are tapping Apperian to help them with enterprise mobility to get critical mobile apps in the hands of employees, contract workers and franchisees. The company has received numerous industry recognitions and was recently named one of the 'Top Places to Work' by the Boston Globe and one of the 'Top Private Companies' by AlwaysOn and OnMobile. Apperian was founded in 2009 and is headquartered in Boston with teams throughout the U.S., Europe, and Asia. For more information please visit http://bit.ly/ApperianOverview or follow the company on Twitter at @Apperian.

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SOURCE Apperian, Inc.