'Appeel' To Your Sweet Side - DOLE Introduces New Banana Dippers

WESTLAKE VILLAGE, Calif., March 5, 2013 /PRNewswire/ -- While more than half of American women have admitted to skipping a meal so they could enjoy a snack without feeling guilty,* new DOLE Banana Dippers give women the opportunity to indulge in a sweet treat, without any of the remorse. In fact, this special snack may even be a reason to celebrate. Made with fresh, frozen DOLE banana slices and covered in luscious dark chocolate, these treats are so irresistible, no one will want to share.

With only 120 calories or less per serving, the combination of rich dark chocolate, and the goodness of real DOLE bananas, will have you yelling "Dip, Dip, Hooray!" DOLE Banana Dippers are available in two decadent flavors, DOLE Banana Dippers Dark Chocolate and DOLE Banana Dippers Dark Chocolate with Almonds.

"When it comes to snacking, we know women are looking for guilt-free treats, so we are excited to introduce the perfect pairing of fruit and chocolate," said Vanessa Beltran, Senior Business Manager at Dole Packaged Foods, LLC. "DOLE Banana Dippers can be enjoyed as a midday snack or served as a wonderful way to end a meal without having to worry about the waistline."

Reach for a box of DOLE Banana Dippers containing six individual packs of four delectable, dark chocolate covered DOLE banana slices. Available in the frozen fruit aisle of retailers nationwide for $3.49 - $3.99, you can treat yourself to a delicious, sweet snack any time of the day.

* Methodological Notes: The DOLE Banana Dippers survey was conducted by Wakefield Research among 1,000 nationally representative U.S. women ages 18+, between February 4 and February 7, 2013, using an email invitation and online survey.

(Logo: http://photos.prnewswire.com/prnh/20130305/NY70805LOGO )

About Dole Food Company, Inc.
DOLE, with 2011 revenues of $7.2 billion, is the world's largest producer and marketer of high-quality fresh fruit and fresh vegetables, and is the leading producer of organic bananas and producer/shipper of organic pineapples. DOLE markets a growing line of packaged and frozen fruit and is a produce industry leader in nutrition education and research. For more information, please visit www.DOLE.com.

SOURCE Dole Food Company, Inc.

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