AppDirect Shows Platform Flexibility with Bluegrass Cellular

SAN FRANCISCO, May 11, 2017 /PRNewswire/ -- AppDirect, the leader in cloud service commerce, announced today that its platform is powering cloud service commerce for Bluegrass Cellular, an innovative telecommunications company based in Kentucky. With AppDirect, Bluegrass is now able to offer leading business applications—including Microsoft Office 365, Weebly, GoDaddy and Trend Micro security solutions—as well as 24/7 premium technical support services to its 13,000 business customers across central Kentucky.

Working with AppDirect and its flexible, modular technology, Bluegrass was able to select platform-based products to create a solution to meet its unique business objectives. The service provider chose AppDirect's AppMarket product to enable assisted sales and seamless application provisioning for the Bluegrass sales team, as well as AppHelp to allow the company to easily provide technical support and onboarding for its new application offerings.

Moreover, AppDirect's pre-negotiated contracts with software vendors enabled Bluegrass to select applications from the AppDirect catalog and start selling without the additional time or expense involved with individually negotiated ISV contracts. As a whole, these factors allowed Bluegrass to accelerate time to market and start selling cloud services quickly.

"We are excited to have Bluegrass Cellular join us as one of our valued customers," said Daniel Saks, co-CEO of AppDirect. "Not only is Bluegrass a pioneer in delivering powerful applications to local businesses, but its go-to-market approach highlights the flexibility of the AppDirect platform. Our technology can be used by any company, from global conglomerates to companies focused on specific regions or industries, to power every aspect of selling, distributing, and managing cloud services."

Bluegrass Cellular is among the first in the region to offer cloud services to its small business customers, putting the company at the forefront of SMB cloud innovation. A recent AppDirect survey of SMBs found that 62 percent expect to increase their spending on cloud services in the next year, and nearly half (45 percent) want to get them from a telecom, Internet and/or cable provider.

"Launching AppDirect's AppMarket and AppHelp has helped us expand our services, specifically for our small business customers," said Barry Nothstine, Vice President of Sales and Marketing for Bluegrass Cellular. "Through the partnership with AppDirect, our business customers will now have access to many of the world's leading business applications, allowing them to increase efficiency and profitable growth. We're excited to add this platform to our portfolio."

About AppDirect
AppDirect is the cloud service commerce leader making software and products accessible globally. The AppDirect cloud service commerce platform unites providers, developers and consumers of cloud services into a single ecosystem. This makes it easy for businesses to find, buy, manage and monitor cloud services from a central location and delivers new opportunities to distribute, sell, and market cloud services. AppDirect-powered marketplaces, billing and distribution, and reselling services help providers—including Telstra, ADP, Samsung, Deutsche Telekom and others—connect millions of businesses to solutions from Microsoft, Google, Box and more. AppDirect is headquartered in San Francisco with global offices.

About Bluegrass Cellular 
Headquartered in Elizabethtown, Ky., Bluegrass Cellular delivers superior nationwide cellular services to over one million people across 34 counties in Central Kentucky. Started in 1991, Bluegrass Cellular offers the latest devices and ultra-fast data speeds through XLTE technology over an expansive 4G LTE network, in addition to its customized integrated business solutions. And with 19 company-owned retail stores and 18 authorized agent locations, locally owned Bluegrass Cellular offers more Customer Care Centers than any other carrier in Central Kentucky. For more information on Bluegrass Cellular plus local store hours and information, visit bluegrasscellular.com or call 1-800-928-CELL. Follow Bluegrass Cellular on Facebook at facebook.com/bluegrasscellular, on Twitter at twitter.com/bluegrasscell and on Instagram at instagram.com/bluegrasscell. 

Media Contact
Annie Keller
Access Emanate on behalf of AppDirect
312-228-6924
[email protected]

SOURCE AppDirect

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