Appboy Releases Xamarin Binding for iOS and Android SDK

NEW YORK, March 10, 2015 /PRNewswire/ -- Appboy, the leader in Marketing Automation for Apps, announces the release of fully featured Xamarin binding projects for its iOS and Android SDKs, including UI support. The Xamarin binding creates C# interfaces to Appboy's native SDKs, meaning Xamarin developers can create a multi-platform implementation that leverages all of Appboy's benefits.

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The Xamarin Platform offers deep code sharing capabilities across Android, iOS and Windows, allowing developers to easily share lines of code apps across multiple platforms while creating a native feeling app. Xamarin offers a complete end-to-end mobile solution, setting the standard for mobile development and quality. Xamarin helps nearly one million developers to accelerate the creation, testing and monitoring of mission-critical consumer and enterprise apps.

"With the launch of Appboy in our Component Store, Xamarin developers can easily integrate marketing automation into their iOS and Android apps. Now, our joint customers can couple Appboy's customer lifecycle management tools with Xamarin's ability to deliver native apps to users' device of choice," states Joseph Hill, Xamarin Co-founder and Director of Developer Relations.

Developers using the bindings have access to Appboy's robust user profiles, deep segmentation and multi-channel messaging capabilities. This will allow them to increase mobile engagement, reduce churn and build ROI as they develop apps across various platforms.

"The Xamarin platform provides exceptional experiences across platforms, and we're excited to make Appboy's robust mobile marketing solution available to their audience," says Bill Magnuson, Co-Founder and CTO at Appboy. "I'm excited to provide Appboy's complete feature set in C# and the Visual Studio development environment."

Appboy native iOS, Android, Kindle, Windows Phone 8, and Windows Universal SDKs are already available. The Appboy binding project can be accessed in the Xamarin Component Store.

About Appboy
Appboy is the global leader in Marketing Automation for Apps. The company's suite of services empower mobile brands to solve app abandonment and manage the customer life cycle beyond the download. Employing rich customer segmentation, multi-channel messaging (push notifications, in-app messages, email, News Feed) and multivariate testing, brands can effectively cultivate relationships with their user base. Clients like Urban Outfitters, LifeLock, Shutterfly and Anthropologie use Appboy to increase engagement, reduce churn and build mobile ROI. Appboy is venture funded and based in New York City. For more information, visit www.appboy.com.

Media Contact
Caitlin Boyd
Appboy
973-937-7805
[email protected]

SOURCE Appboy

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