Appboy Launches Retention Analysis for Advanced Insight Into Mobile App Usage Data

NEW YORK, April 2, 2015 /PRNewswire/ -- Appboy, the leader in Mobile Marketing Automation, announces the addition of retention analysis data, providing marketers with better insight into which customers are coming back into the app over a progressive time frame. By monitoring retention data, marketers can more effectively observe short- and long-term retention of their customer base, determine a baseline of when users naturally lapse and develop omni-channel messaging campaigns to increase engagement and prevent user abandonment.

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"Apps typically see a natural fall off of users after a certain time period or experience dips in engagement," says Mark Ghermezian, CEO and Co-Founder at Appboy. "Instead of waiting to see if new users will stick around, Appboy's retention analysis allows marketers to draw on data reflecting engagement patterns experienced by past segments of users to proactively adjust your marketing outreach, preventing user declines before they ever occur."

Responding to trends discovered through retention analysis, social networking and messaging app textPlus implemented Appboy-powered onboarding campaigns to increase retention rates by 15% over prior efforts.

"Executing multi-channel onboarding campaigns has led to a noticeable improvement in retention," says Nanea Reeves, President and COO for textPlus. "Retention data has contributed greatly to keeping users engaged and increasing the lifetime value of our customer base."

Additional information on retention analysis can be found in Appboy Academy.

About Appboy
Appboy is the global leader in Mobile Marketing Automation. The company is empowering marketers to increase mobile engagement through intelligent, data driven decisions. It's suite of services empower brands to solve app abandonment and manage the customer life cycle beyond the download. Employing robust user profiles, rich customer segmentation and multi-channel messaging (push notifications, in-app messages, email, News Feed), brands can effectively cultivate relationships with their customer base. Clients like iHeart Media, Samsung, Gannett, Urban Outfitters, Epix and Shutterfly use Appboy to increase engagement, reduce churn and build mobile ROI. Appboy is venture funded and based in New York City. For more information, visit www.appboy.com.

SOURCE Appboy

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