Appboy Brings Together Key Mobile Influencers for #engage

NEW YORK, Sept. 18, 2014 /PRNewswire/ -- Appboy, the global leader in Marketing Automation for Apps, announces its inaugural #engage summit, taking place on October 1st in New York City. The half-day event brings together industry influencers in marketing who are employing effective mobile strategies to build lasting relationships with their audience.

Photo - http://photos.prnewswire.com/prnh/20140918/147153

"The digital landscape for brands and marketers to effectively reach their target consumer is increasingly turning to mobile," says Mark Ghermezian, CEO and Co-Founder of Appboy. "Mobile provides brands streamlined access to consumers, wherever they are. However, simply bringing users into apps is no longer enough. The focus must now go beyond the download, since app abandonment is the key problem for mobile. Marketing engagement post install is crucial to building customer relationships and propelling your app forward. As the world's marketing and advertising community meets in New York for Ad Week, we look forward to bringing together the best minds in the mobile space to discuss the current and future trends of our industry."

Panelists will be discussing topics such as: "Mobile as the Growth Engine for Publishers," "The Retail Shift: Moving from E to M-Commerce," and "Engaging Customers with Mobile Personalization." The slate of presenters includes decision makers from USA Today, Urban Outfitters, StartApp, B&H Photo, SAP Mobile, Pearson Publishing and Barnes & Noble.

Tickets to #engage are available at engagecon.com. Please contact [email protected] for questions in regards to the event.

About Appboy
Appboy is the global leader in Marketing Automation for Apps. The company's suite of services empower mobile brands to manage the customer lifecycle beyond the download. Employing rich customer segmentation, multi-channel messaging (push notifications, in-app messages, email, News Feed) and multivariate testing, brands can effectively cultivate relationships with their user base. Clients like Urban Outfitters, LifeLock, Shutterfly and Anthropologie use Appboy to increase engagement, reduce churn and build mobile ROI. Appboy is venture funded and based in New York City. For more information, visit www.appboy.com.

Media Contact
Caitlin Boyd
Appboy
973-937-7805
[email protected]

SOURCE Appboy

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