App Tap Doubles Use of Its App Search and Social Recommendations Platform, Signs New Partners

WASHINGTON, Nov 18, 2010 /PRNewswire/ -- (http://www.myprgenie.com) -- App Tap (http://www.apptap.com), a social search engine and advertising network for mobile apps, today announced partnerships with several leading iPhone and Android sites to use its app search and social discovery platform on their websites. These new partnerships more than double the usage of App Tap's platform since its launch less than a month ago.

App Tap's newest partners include top portable games site PocketGamer.com; Smartphone Experts' leading iPhone and iPad blog TiPb.com; mobile community sites DroidForums.net, iPadForums.net, and iPhone4Forums.net; mobile news site PocketPicks.co.uk; and AndroidRundown.com, by 148apps.com. App Tap is a service of Mplayit, a leader in mobile content discovery solutions.

"Consumers, web publishers and app developers are overwhelmed by the flood of mobile apps, and our social search and discovery platform helps solve this problem," says Matt Callaway, CEO of Mplayit. "Doubling our partner network in less than a month underscores the value of our platform to consumers and publishers, and begins to realize our goal of connecting consumers with great apps everywhere."

App Tap enables web publishers to harness a powerful app search engine with deep social connectivity, allowing their users to see what their friends like, crowd-sourced recommendations, and reviews from experts; anywhere on the web. Partners can also syndicate their app reviews across the App Tap Network, giving them the tools to maximize engagement from their existing users and reach a new audience.

"We're excited to be able to leverage App Tap's expertise in mobile app search and social discovery experiences onto PocketGamer," says Chris James, Managing Director of Steel Media Limited. "The social dimension of sharing and recommending apps to the Pocket Gamer community as well as wider friends nicely complements our in-depth editorial features, game reviews and news and will add even further value to the leading portable gaming destination on the web."

Web publishers interested in leveraging the App Tap platform to engage and monetize their users should visit http://www.apptap.com. Mobile application developers and brand advertisers interested in reaching App Tap's targeted audience of app consumers across its network of partner sites should email [email protected]. Companies wishing to explore more integrated experiences or strategic partnerships should email [email protected]. 

About Mplayit

Mplayit is the leading provider of mobile content discovery and advertising solutions. The company works with web publishers, mobile operators, device manufacturers, and advertisers, to combine the power of its app search and social recommendations platform with its advertising capabilities to better merchandise, market and interact with a targeted user audience of mobile content consumers. The company launched App Tap, a turnkey platform for web publishers to add app search and social recommendations to their sites, in October. Mplayit is backed by New Atlantic Ventures. For more information, visit http://www.apptap.com or email [email protected]. You can also follow Mplayit on Twitter: @Mplayit. 

SOURCE Mplayit