App Annie Now Offers Free App Analytics Platform for Mobile Apps with Support for Facebook, Totaling 28 Ad Platforms

SAN FRANCISCO, Sept. 16, 2014 /PRNewswire/ -- App Annie, a leading provider of app analytics and market data, today announced that the company's Advertising Analytics platform now supports Facebook® Ads. App publishers will also be able to access their data via API, allowing them to easily import their information into custom or in-house systems.

Creating a successful mobile app in today's competitive environment is no easy task for app publishers. Whether it's getting an app discovered or evaluating ad campaigns and their effect on revenues, getting a holistic view is the key to increasing an app's bottom line. App Annie introduced Advertising Analytics as a free solution to give app publishers a holistic view of their consolidated advertising data alongside their app store download and revenue data.

Supporting all major app stores and 28 major ad platforms, now including Facebook, Advertising Analytics allows publishers to track key app install metrics like CTR (Click Through Rate), CVR (Conversion Rate), eCPI (effective Cost Per Install), Installs, and more. With the addition of Facebook, Advertising Analytics is now a comprehensive free solution for tracking advertising metrics and measuring the impact that their advertising efforts are having on app downloads and revenues.

"Facebook is one of the biggest players in the mobile advertising space, offering advertisers a large, high-quality audience and the tools to create effective targeted campaigns," said App Annie CEO Bertrand Schmitt. "Advertising Analytics support for Facebook is extremely exciting, and we are glad to give app publishers key insights in order to optimize their user acquisition strategies."

Additionally, app publishers will soon be able to access Advertising Analytics via API, making it easier to ingest data into their internal systems. Publishers can access:

• A list of all campaigns and ad revenue sites they have set up for a particular ad platform
• A list of all campaigns and ad revenue sites for a particular app
• All advertising and ad monetization performance metrics including ad expense, ad revenue, impressions, clicks and installs broken down by date, ad platform, campaign, country and app for a specified time period.

For more information about Advertising Analytics or newly available support for Facebook, please visit: http://www.appannie.com/advertising-analytics/.

About App Annie
App Annie is the industry standard for analytics and market data in the apps and digital content economy. The App Annie platform helps app business owners, marketers and investors understand both their own app business and app market trends so that they can make better business decisions in product, internationalization, marketing, and investment strategy. App Annie is used by over 90 percent of the Top 100 publishers with nearly 600,000 apps relying on App Annie Analytics to track their downloads, revenues, and rankings and reviews, making it the leading innovator in the app analytics and market data space. The company has tracked over 60 billion downloads and more than US $17 billion in revenues to date. App Annie is a privately held global company of more than 260 employees headquartered in San Francisco with offices in Amsterdam, Beijing, Hong Kong, London, Moscow, New York, Seoul, Shanghai, and Tokyo. For more information, please visit: www.appannie.com.

Facebook® is a registered trademark of Facebook, Inc.

SOURCE App Annie

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