App Annie Hires Gaming Industry Veteran to Drive Worldwide Sales and U.S. Market Growth

SAN FRANCISCO and BEIJING, Aug. 7, 2012 /PRNewswire/ -- App Annie, the industry leader in app store analytics and market intelligence for the global app economy, announced today that gaming industry veteran Nicolas Beraudo has joined the company as executive vice president of sales worldwide and general manager U.S. Beraudo was most recently vice president of business development at Glu Mobile, a leading global developer and publisher of freemium games for smartphone and tablet devices.

"Monetizing mobile games is top of mind for global game developers and publishers," said Bertrand Schmitt, CEO, App Annie. "We look forward to leveraging Nicolas's breadth of expertise driving business development for the world's leading game publishers to help deliver the data and analysis developers and publishers need to monetize their businesses across the app ecosystem."

Beraudo brings more than 17 years of experience in sales, licensing and business development with leading publishers globally. In his former role at Glu, Beraudo was responsible for driving worldwide licensing, OEM and the Glu Partners program, creating a network of dedicated external developers. At App Annie, Beraudo will drive the strategic vision of worldwide sales and business development, as well as serve as the general manager of the San Francisco office to guide the company's rapid growth in the U.S. market.

"My experience driving global sales for leading publishers has taught me that data matters, and App Annie is the clear choice when it comes to quality market data to help develop strategic app portfolios that are built to increase ROI," said Beraudo. "I'm excited to be part of App Annie's momentum and strategic vision and look forward to propelling these essential services for mobile developers and publishers both in the U.S. and abroad."

Before joining Glu in 2005, Beraudo served as senior director of licensing at Atari, where he was responsible for outbound licensing of the Atari and Hasbro portfolio on all new digital platforms. Prior, he held executive roles in a similar capacity at Virgin Interactive and Interplay Entertainment. Beraudo holds an MBA in international business from ESC Grenoble, France and a BS in management from U. of Massachusetts Dartmouth.

About App Annie
App Annie is the industry leader in app store analytics and market intelligence for the global app economy. More than 80 percent of the Top 100 iOS publishers rely on App Annie services for the highest quality market data available across app categories and regions worldwide. App Annie is a privately held global company with U.S. headquarters in San Francisco and offices throughout Asia and Europe. For more information, and to stay up to date on App Annie news, visit www.appannie.com, check out our blog and follow @AppAnnie on Twitter.

SOURCE App Annie

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