App Annie for Amazon Launches Amid Global Expansion of Amazon Appstore

22.5 percent of app developers publish on Amazon Appstore, according to new survey data from App Annie  

SAN FRANCISCO and BEIJING, April 25, 2013 /PRNewswire/ -- App Annie, the industry leader in app store analytics and market intelligence for the global app economy, today announced the general availability of its free Amazon Appstore product suite to serve the rapidly growing Amazon developer community. With Amazon having just announced the expansion of its Amazon Appstore into 200 countries worldwide, App Annie's launch from beta signals the availability of the most popular app store analytics suite for one of the world's fastest growing digital stores.

In conjunction with the launch, App Annie released data from a survey of over 1,500 developers and an associated infographic to shed light on the Amazon Appstore's adoption rate among app developers.

You can view the infographic here: blog.appannie.com/amazon-explore

The survey findings demonstrate developer commitment to the Amazon Appstore, the importance of its underlying Android operating system and the strength of the games category in terms of both the number of apps published and the percent of revenue generated:

• Of the 22.5 percent of survey respondents publishing to the Amazon Appstore, 51 percent cited the ease of porting Android apps to the Amazon platform when asked why they publish to Amazon.
• 56 percent of survey respondents publishing to the Amazon Appstore focus on games; 50 percent cite games as their leading Appstore revenue driver.

"The Amazon Appstore has experienced substantial growth since it first launched over two years ago, and we are excited to extend the same set of tools that our users currently rely on for iOS and Google Play to developers who want to capitalize on this promising new market," said Bertrand Schmitt, CEO of App Annie. "While Amazon Appstore is the new kid on the block, we hear great things from developers about their ability to monetize from the store. Amazon's announcement to expand to nearly 200 countries is significant for developers and signals Amazon's ascent to one of the important global app stores." 

With the launch of App Annie's free Store Stats and Analytics products for Amazon, publishers worldwide can take advantage of the most comprehensive analytics and market data available – gaining unmatched insights into this fast-growth marketplace.

App Annie for Amazon currently features the following two products:

• Analytics for Amazon: App Annie's free, cross-platform analytics service allows publishers to conveniently track all of their app's commercial data. With App Annie's unified dashboard, publishers can track downloads, revenues, rankings and international breakdowns in one place. And because the service is cross-platform, publishers can directly track their Amazon, iOS, Mac and Google Play apps side-by-side.
• Store Stats for Amazon: App Annie's free ranking stats database delivers the entire Amazon Appstore rankings to users' fingertips for monitoring, analysis and trend-spotting. Store Stats connects users with an array of data on Amazon apps, including daily ranks, historical ranking, category breakdown, country breakdown and chart movers. Combined, this data allows publishers to track their competitors and better understand the global market dynamics and industry trends.

The launch of App Annie for Amazon is the first in a series of product announcements expected from App Annie.  "We've made significant investments in our products this year, now supporting iOS, Mac, Google Play, Windows 8 and Amazon Appstore. Additionally, we will continue to launch more features and ensure App Annie customers always have the most advanced and easy-to-use app store analytics products on the market," said Schmitt. "App Annie's laser focus on the most commercially viable app stores for app publishers has allowed us to deliver the highest quality market data and analytics products in the industry."

App Annie Analytics and Store Stats for Amazon Appstore are available for free at: http://www.appannie.com/top/amazon/?utm_source=press_release&utm_medium=pdf&utm_campaign=c00110

About App Annie
App Annie is the industry leader in app store analytics and market intelligence for the global app economy. More than 85 percent of the Top 100 iOS publishers by worldwide revenues use its services, and more than 220,000 apps rely daily on App Annie Analytics to track their downloads, revenues, rankings and reviews. The company is tracking more downloads and revenues than any other app store market data company – to date, over 18 billion downloads and more than U.S. $2.8 billion in app store publisher revenues. App Annie is a privately held global company with offices in Beijing, San Francisco, London, Tokyo and Hong Kong. For more information, and to stay up to date on App Annie news, visit www.appannie.com, check out our blog and follow @AppAnnie on Twitter.

SOURCE App Annie

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