Apex-Brasil Sponsors 12 Brazilian Health-Centric Companies at This Year's Natural Products Expo West Conference

ANAHEIM, Calif., March 8, 2022 /PRNewswire/ -- As part of Natural Products Expo West 2022 – which is returning for the first time in person since pre-pandemic 2020 – Apex-Brasil, the Brazilian Trade and Investment Promotion Agency, will bring 12 Brazil-based companies to showcase their unique natural home, beauty, and food products at the Brazilian Pavilion at the Anaheim Convention Center in Anaheim, California (Booth #1747). Each year, Expo West, which is considered the leading trade show in the natural, organic, and healthy products industry, brings together industry executives, buyers, and other professionals, from large multinational retailers and small independent stores alike, to experience new products and trends firsthand.

Data from Organis, the Association for the Promotion of Organics and partner to Apex-Brasil, shows that 46% of consumers would like to find more organic, natural, and healthy products at their favorite stores and supermarkets. What's more, the Organic Trade Association (OTA) found that the organic food and nonfood product sales in the U.S. reached a record high in 2020, totaling $61.9 billion, which was the first time the market surpassed the $60 billion mark, and early estimates for 2021 indicate sales remained strong last year.

Liane Werneck, Industry Project Coordinator from Apex-Brasil's Miami office, said, "At a time when consumers are demanding healthier options, not just in the food they buy but also other products, like sustainable beauty and home products and even organic pet food, Brazil is perfectly poised to capture this market opportunity. We have a strong track record of producing organic products. We look forward to sharing with Expo West attendees – and U.S. consumers in general – the unique products that are part of Brazil's heritage and come naturally from the country's diverse environment."

Due to a range of factors identified in a ResearchAndMarkets.com report, including but not limited to product innovations, the ever-increasing availability of organic products on e-commerce platforms, and the growing number of people interested in leading healthier lifestyles as evidenced by the aforementioned Organis data, the Brazil organic food market is projected to reach $4.4 billion by 2025, with an annual compound growth rate of more than 20% until 2025. Additionally, as the most biologically diverse country in the world, with nearly 43,020 plant species that are currently known and many new species discovered each year, Brazil has put a focus on health offerings derived from native plants and vegetation, making them completely unique and natural.

Through Saturday, March 12, the following Brazilian companies will have a presence at the Brazilian Pavilion during Expo West, with many offering free product samples:

• Acre Nuts specializes in Brazilian nuts grown in the heart of the Amazon rainforest. In addition to high calorie and protein content, Acre Nuts' products provide the full daily recommended level of magnesium and high concentrations of vitamin B, vitamin E, zinc, and fiber.
• Café 3Corações is one of Grupo 3Corações' flagship coffee brands and the largest coffee distributor in Brazil, controlling 26.5% of the consumer coffee market and directly employing more than 7,000 individuals.
• Jalles Machado exports a wide range of products including industrial and hydrated ethanol, conventional and organic sugar, yeast, hygiene and cleaning products, electricity, and latex. One of their flagship food products is Açúcar Cristal Itajá, a white crystallized sugar sold in Brazil and exported around the world in commercial quantities.
• Litholife focuses on products containing lithothamnion algae, an organic compound with health benefits. Litholife provides its products to domestic and external markets, which are safe for use in food, cosmetic and pharmaceutical production, and pet products.
• Britvic ebba provides raw materials of tropical, conventional, and organic fruits – such as pulps in different levels of concentration – for the international industrial market. Ebba (or Empresa Brasileira de Bebidas e Alimentos SA) was acquired by Britvic – one of the largest non-alcoholic beverage companies in the world – in 2015.
• Petruz Fruit leverages the health benefits of açaí to produce a wide range of products, including organic açaí pastes, açaí ice cream and energy-boosting açaí powder. In addition to its retail offerings, Petruz offers açaí paste and powder in wholesale quantities for industrial customers.
• Triunfo Yerba Mate has the largest organic yerba mate, a Brazilian herbal tea, crop in Brazil. In addition to fresh and roasted yerba mate for wholesale and consumer sale, Triunfo offers powder and liquid yerba mate extract for food, beverage, cosmetic, and medicinal production.
• Qualitá Brasil creates high-quality mate and tea products. Qualitá Brasil uses an innovative agroforestry system to manage native herbs throughout all steps of an automated, low carbon and smokeless production system. Qualitá Brasil is certified organic by the USDA.
• Usina Monte Alegre is a pioneer in Brazil's sugar manufacturing sector, leading the way in anti-sulfur sugar production to improve product safety and comply with international health regulations. Usina Monte Alegre operates in the retail market under the brand Açúcar Alegre.
• Sylvestre Natural Ingredients develops, produces, and markets natural ingredients and solutions in a sustainable way for the food and beverage, nutrition and health and pet food sectors, with Brazilian ingredients like teas and spices, superfruits, botanical extracts, oils, milks, and more.
• Raízes do Campo is a health food company with products including but not limited to specialty chocolates, fruit juices, rice, and more.
• Horta da Terra makes healthy, natural products from plants found only in the Brazilian Amazon. The products are freeze-dried and powdered, while still retaining the unique functional, medicinal and nutritional properties, and can be used in a variety of recipes for food and drinks, creative and innovative cuisine, including supplements and functional food.

The Brazilian companies attending Expo West 2022 represent some of the healthiest native products the country has to offer, with a specific focus on food and beverage. Apex-Brasil considers food and beverage as a key priority sector, and is focused on developing new business relationships to increase Brazilian food and beverage exports around the world. To learn more about Apex-Brasil's trade sector projects, visit: http://www.apexbrasil.com.br/en/trade-sectors.

About Apex-Brasil
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad, and to attract foreign investment to strategic sectors of the Brazilian economy.  Apex-Brasil organizes several initiatives aiming to promote Brazilian exports abroad. The Agency's efforts comprise trade and prospective missions, business rounds, support for the participation of Brazilian companies in major international trade fairs, arrangement of technical visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, and other select activities designed to strengthen the country's branding abroad. Apex-Brasil also plays a leading role in attracting foreign direct investment (FDI) to Brazil, by working to identify business opportunities, promoting strategic events and lending support to foreign investors willing to allocate resources in Brazil. Apex-Brasil is an agency linked to the Brazilian Foreign Ministry (Itamaraty).

Apex-Brasil has two offices in the United States, in Miami, FL and San Francisco, CA, covering North America.

Media Contact
Savanna Fuller
Ruder Finn – PR on behalf of Apex-Brasil in the U.S.
[email protected]  
+1-808-317-8758

SOURCE Apex-Brasil

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