ApartmentFinder.com Releases Citrus, Featuring Enhanced Intuitive Navigation And Advanced Search Technology

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Jun 19, 2014, 09:35 ET

ATLANTA, June 19, 2014 /PRNewswire/ -- Further advancing the standard for innovation and creativity among Internet listing sites, ApartmentFinder.com, the leading go-to source for apartment shoppers, today launches its latest site update called Citrus. Significant navigation and design enhancements to the homepage and search features make it easier than ever for renters to find their ideal apartment from one of the largest collections of U.S. apartment rentals online.

Honored for its excellence on the Internet in this year's esteemed Webby Awards competition, ApartmentFinder.com utilizes advanced technology to deliver an exceptional search experience to apartment shoppers. The Citrus release provides ApartmentFinder.com visitors with enhanced features that include:

Simplified user experience and faster page loading with new focused, flat user interface design to better connect apartment shoppers with properties;
Faster search by apartment type with immediate options to search by city/state, county, college/university and military base;
Real-time search technology providing instant updates to search results as users change their search criteria and sort features to better find what the prospect wants;
Upgraded personalized Map View allowing visitors to search exactly where they want to live by drawing their own area of interest on the map to find all available apartments – an ideal feature for those apartment hunters who want to narrow their search to a specific neighborhood or area of town.

The Citrus release updates complement the industry-leading, most robust, viewing options offered on ApartmentFinder.com. In addition to the new interactive Map View, options include a List View, featuring Velocity Scroll that provides every search result on one continuous page with endless scrolling, and a Pinterest-style Photo View.

"We want to continue innovating our Internet and mobile offerings to stay at the forefront of providing apartment shoppers with the best possible search experience among all apartment search sites," said Marcia Bollinger, President of Apartment Finder. "Citrus further improves the best-in-class ApartmentFinder.com with technology that offers an even smarter, more targeted search, presented in a user-friendly format to connect consumers to apartment communities with greater speed and ease. And we continue to push forward. Based on feedback from consumers and our clients, we will make added improvements as part of the Citrus update."

Citrus is a multi-phase release with future enhancements planned for the property detail pages and integrations with demographic data resource sites.

With continued innovations to ApartmentFinder.com, Apartment Finder is recognized as the leading apartment rental resource among consumers and the industry. Recent honors include being named an Official Honoree in the Real Estate category of the 18^th Annual Webby Awards, the #1 Apartment Search Source by SatisFacts Index, the Best Internet Listing Service by the 2013 Multi-Housing News Technology Choice Awards, and a Silver W³ Award for Excellence on the Web.

About Apartment Finder
Apartment Finder is the anchor of the multi-family division of Network Communications, Inc. (NCI), a leading local media company providing lead generation, advertising and Internet marketing services to the luxury and multi-family segments of the housing industry. NCI's leading brands are Apartment Finder, DigitalSherpa, Unique Homes, New England Home and Atlanta Homes & Lifestyles. NCI's strategy focuses on providing high-quality and measurable marketing solutions to local clients by leveraging its proprietary prospect-focused distribution, social media and online franchises, and content management infrastructure.

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SOURCE Apartment Finder