A&P Selects DemandTec for Deal Management

SAN MATEO, Calif., Aug. 31, 2011 /PRNewswire/ -- DemandTec, Inc. (NASDAQ: DMAN), the collaborative optimization network for retailers and consumer products companies, today announced that The Great Atlantic & Pacific Tea Company, Inc. (A&P), a grocery retailer operating 336 stores in seven Northeast and surrounding states, has selected DemandTec's Deal Management software service on the network.  

DemandTec's Deal Management will streamline A&P's deal and allowance management capabilities by converting the current paper-based approach into a collaborative, digital workflow across multiple divisions, formats, and store clusters.  A&P will capture vendor-submitted deal information in a secure online setting, negotiate and manage each deal, establish control points for data accuracy, and store information for seven years, providing an electronic trail to help support regulatory compliance.  The software service will be integrated with A&P's existing systems to leverage current automation for coupon, tag, and sign production as well as automated billing and invoice reconciliation.

"Through A&P's partnership with DemandTec, we expect to not only gain near-term benefits through a more streamlined, collaborative deal management workflow with our suppliers, but to also support a broader end-to-end promotion planning strategy that maps to our existing systems," said Tom O'Boyle, Executive Vice President Merchandising, Marketing, and Supply Chain at A&P.  

Deal Management is a component service of DemandTec End to End Promotion Management™, a solution that includes related software services for managing the entire promotion process, from collaborative promotion planning and deal management to in-store execution and post-event analysis.  DemandTec is a network of shared solutions and services for more than 400 retailers and consumer products companies to transact, interact, and collaborate on core merchandising and marketing activities.  During the last 12 months, a community of 16,000 active end-users on DemandTec collaborated on 1.2 million trade deals.

"A&P has been a household name for more than a century, and is forward-thinking in leveraging technology to support collaborative business planning," said Dan Fishback, President and Chief Executive Officer of DemandTec.  "Our relationship with A&P is a great example of how DemandTec is helping to bring retailers and their trading partners even closer together on the network to help drive more profitable business decisions."

About A&P

Founded in 1859, A&P is one of the nation's first supermarket chains. The Company operates 336 stores in 7 states and the District of Columbia under the following trade names: A&P, Waldbaum's, Pathmark, Best Cellars, The Food Emporium, Super Foodmart, Superfresh and Food Basics.

About DemandTec

DemandTec (NASDAQ:DMAN) connects more than 400 retailers and consumer products companies, providing common solutions to transact, interact, and collaborate on core merchandising and marketing activities. DemandTec's services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. DemandTec customers have collaborated on nearly four million trade deals. DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior. DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

Media Contact:
Karen Cohen, DemandTec, Inc.
(650) 645-7126
[email protected]

Investor Contact:
Tim Shanahan, DemandTec, Inc.
(650) 645-7103
[email protected]

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.

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