Anytime Fitness Gets Extreme Makeover

HASTINGS, Minn., Oct. 4 /PRNewswire/ -- In pursuit of the optimal workout environment for its nearly one million members, Anytime Fitness, the world's largest co-ed fitness chain has enlisted the award-winning talents of Fabiano Designs, a New Jersey based design firm, to give its clubs a fresh, new look and feel.

"The remodeling effort is the next evolution in our club style," says Chuck Runyon, co-founder and CEO of Anytime Fitness. "It's also an example of how we're constantly striving to improve the member experience every way we can."

The traditional Anytime Fitness purple color will maintain a presence in clubs, but it will be complemented by softer and more natural tones. The 4,200-square foot gym floor has been re-organized to provide a more structured space, allowing key workout areas to be more visibly defined.

"Our goal was to help re-energize and evolve the workout areas by incorporating a warm yet energetic color palette while offering a functionally systematic design layout in the clubs," says Rudy Fabiano, Design Director at Fabiano Designs.

The club re-design adds three distinct schemes to the franchises' current design portfolio:

• Earth- Color and tone derived from natural texture and light, evoking feelings of equanimity.
• Fusion – Simple, stylish, and sophisticated with a modern palette that creates subtle emotion.
• Classic – A new take on the gyms of yesteryear. Large color areas with dramatic contrast to provide energy.

In addition to these new design schemes, three walls are now required in each club:

Inspiration Wall – A chalkboard paint or dry erase wall to be used by members in defining goals and/or noting achievement. Located near guest lobby. (View sample)

Logo Wall – Displays the "Anytime Fitness" logo and a shelving unit for retail sales. Visible from entrance. Cultured stone can be chosen as an upgrade. (View sample)

Graphic Wall – Facing workout area, displays graphic and features member information. (View sample)

Anytime Fitness in Apple Valley, MN was the first club in the country to get a "Fabiano facelift." Club owners, Vince and Theresa Gibbs chose the Earth scheme - a warm yet energetic design that matched the personality of their members. Members have responded extremely favorably to the revitalized facility.

"The impact has been immediate," says Vince. "The new look has generated dozens of new members and renewals, and a 51% increase in personal training revenue." Click the following link for a dramatic before and after comparison.

With 24/7 access, Anytime Fitness offers a convenient and affordable alternative for today's hectic, on-the-go lifestyles. Members use security-access keys to enter the club. Once inside, members have full use of state-of-the-art strength training and cardiovascular equipment. Most of the treadmills and bikes feature personalized viewing screens. Private showers and dressing areas are available at each club. Anytime Fitness offers 24-hour tanning and membership reciprocity among its clubs, which allows members to use any of the 1,400 clubs around the world.

Members also receive premium access to Anytime Health, an online system that allows members to track their workouts, participate in discussion forums and monitor their nutrition.

About Anytime Fitness

Founded in 2002, Anytime Fitness is now the fastest-growing fitness club franchise in the world, with more than 1,400 clubs currently open in North America, Mexico, Australia, New Zealand, Japan, and India – and coming soon to Latin America, the United Kingdom, Ireland, Benelux, Poland, and the Middle East. Open 24 hours a day, 365 days a year, state-of-the-art security and surveillance systems ensure member safety even during unstaffed hours. Anytime Fitness connects with the health and fitness community online via Facebook, Twitter, YouTube, and Anytime Health. For more information about Anytime Fitness, or to find the club nearest you, visit www.anytimefitness.com.

SOURCE Anytime Fitness

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