Anvato Launches New TV Everywhere Platform to Power Personalized TV for Service Providers

MOUNTAIN VIEW, Calif., Aug. 5, 2014 /PRNewswire/ -- Anvato, the complete TV Everywhere platform provider, announced today that it has launched Anvato Watch, a turnkey TV Everywhere platform and mobile application built for multichannel video programming distributors (MVPDs) to offer a personalized television experience to its subscribers.

Anvato Watch is the first TV Everywhere platform that is completely turnkey; it streamlines over-the-top broadcast operations from live stream generation to playback on desktop and mobile devices, including monetization. Furthermore, each subscriber receives personalized content based on geographic location, subscription rights, and user preferences. This innovative content targeting technology opens up new revenue possibilities.

Key features of Anvato Watch include:

• Scalable, personalized television experience on connected devices.
• Turnkey platform that resides in the cloud and still leverages on-premise hardware resources and data.
• Live streaming with industry leading quality and reliability.
• Full in-stream ad insertion capabilities.
• State-of-the-art video players for all devices.

"Anvato Watch is built with operational efficiency in mind," said Alper Turgut, president and CEO of Anvato. "We have enabled pay TV operators to start rolling out services in a matter of weeks not months, while still delivering a personalized and high-quality experience for viewers on every screen."

The sophisticated simplicity of Anvato is in its automated orchestration platform that resides in the cloud, yet manages on-premise software encoders in the customer's data center. Providers also benefit from pay-as-you-go pricing, removing the need for capital outlay to start enjoying the latest innovations in TV Everywhere. Anvato utilizes the customer's current CDN, commercial or private.

For more information, visit http://anvato.com/anvato-watch or email [email protected].

About Anvato

Anvato is the most efficient and complete platform to power the TV Everywhere offerings for broadcasters and pay TV operators, for both live and video-on-demand. Since its industry-leading turnkey technology streamlines video ingest to playback, Anvato can uniquely guarantee the highest-quality and most-efficient delivery of the right content and advertising on all devices. Customers include NBCUniversal, Fox Sports, LIN Media, Univision, Hearst Television, Scripps, Gray Television, and Post-Newsweek. Anvato is headquartered in Mountain View, CA, and winner of a Streaming Media Best of NAB 2014 award. For more information, visit anvato.com.

Note: All trademarks and registered trademarks mentioned herein are the property of their respective owners.

SOURCE Anvato