Anti-Wrinkle Bra Popular in London and Europe

AMSTELVEEN, Netherlands and LONDON, April 12, 2011 /PRNewswire/ --

- Selfridges and Various European Countries Start Selling La Decollette

Dutch anti-wrinkle bra La Decollette is getting more popular in Europe every day. After scientific tests by the Paris research institute CERCO (Centre d'Etudes et de Recherches Cosmetologique) established that women who wear the bra see their cleavage-wrinkles reduced significantly after 24 hours, Dutch designer Rachel de Boer is getting requests from all over Europe and even Canada and the USA. Recently the famous department store Selfridges started selling La Decollette in its London flagstore and online.

In addition, agents in Germany, Austria, Portugal, Spain and France began supplying the nightbra to lingerie shops. De Boer is also talking with a distributor for Canada and the US. Her appearance on Le Salon International de la Lingerie in Paris earlier this year was typical for the growing popularity of La Decollette. "It's the biggest lingerie exhibition in Europe. Last year when we attended Le Salon, our product drew a lot of attention. After the study of CERCO we are taken very seriously now by everyone and some interesting agencies emerged," says De Boer.

Her anti-wrinkle bra is a nightbra with no cups that keeps the breasts into place during the night. Women who sleep on their sides, discover vertical wrinkles at their cleavage when they wake up, caused by breasts being pressed against each other while sleeping. These wrinkles get worse and finally don't disappear at all. La Decollette prevents this wrinkling and makes existing wrinkles disappear, so the CERCO tests proved.

The interest of Selfridges in London - voted best department store in the world - De Boer calls 'a great honour'. After presenting her concept to the staff of the lingerie department, Selfridges started selling La Decollette online and in its prestigious store on Oxford Street in London.

In the Netherlands and Belgium, the anti-wrinkle bra is already sold by 150 lingerie stores and other selling points. Earlier, De Boer opened webshops in various European countries.

More information: http://www.decollette.eu

SOURCE La Decollette

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