Anthem Blue Cross in California Launches Virtual Open Enrollment Center

WOODLAND HILLS, Calif., Nov. 15, 2010 /PRNewswire/ -- For large national organizations, providing employees with complete, comprehensive and consistent information during open enrollment can be challenging.  To help businesses reach and engage their employees more easily, Anthem Blue Cross in California has launched a Virtual Open Enrollment, an easy to use, easy to understand interactive 3-D environment.

"The virtual enrollment center is another way that Anthem is trying to deliver the best value to our customers and the members we serve," said Pam Kehaly, president of Anthem Blue Cross.  "Many businesses tell us they want to improve their systems to more effectively and efficiently communicate important benefit information to their employees.  The Anthem virtual open enrollment center, designed with input from businesses, was created to meet this need. Ultimately, we believe this will help individuals make the best benefit choices to fit their unique circumstances."

With the virtual enrollment center, employees can access benefits information at their convenience in a single intuitive and interactive location.  Upon entering the site, a user will see a 3-D design with their company's logo and a video spokesperson delivers personalized messages.  The center has scrolling marquees providing up to date messaging. The user can easily find enrollment information through simple key word searches.  In addition, the virtual enrollment center has a content library, housing enrollment materials, documents that can be downloaded, and web links to additional information such as health plan details, provider lists, prescription information and other available health programs.  

This is also a valuable resource for human resource departments as they can easily maintain and publish content. The virtual enrollment center gives them the ability to efficiently reach all employees, increase visibility within the organization, track the number of visitors and monitor the usage.    

"Anthem's virtual open enrollment center has been a great resource for our business and our employees," said Hazel Davis, manager, health and welfare plans for Albemarle Corporation.  "We began using this new system last week and already our employee engagement has increased, and the employee feedback has been overwhelmingly positive.  Our employees are able to access the center at their convenience, helping them to more effectively select the best benefits for themselves and their families.  We have been looking for a way to increase employee engagement and Anthem's virtual open enrollment center has been a perfect solution."

A demonstration site can be accessed at:

Anthem Blue Cross

http://vshow.on24.com/vshow/BC_Template#

About Anthem Blue Cross:

Anthem Blue Cross is the trade name of Blue Cross of California.  Anthem Blue Cross and Anthem Blue Cross Life and Health Insurance Company are independent licensees of the Blue Cross Association. ® ANTHEM is a registered trademark of Anthem Insurance Companies, Inc.  The Blue Cross name and symbol are registered marks of the Blue Cross Association. Additional information about Anthem Blue Cross and Anthem Blue Cross Life and Health Insurance Company is available at www.anthem.com/ca.

SOURCE Anthem Blue Cross