Announcing SPLENDA® Naturals Stevia Sweetener, a Disruptive Innovation from SPLENDA® Brand

Introducing a zero calorie, great tasting stevia-based sweetener with no bitter aftertaste

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Sep 15, 2016, 12:00 ET

CARMEL, Ind., Sept. 15, 2016 /PRNewswire/ -- Heartland Food Products Group (Heartland FPG), maker of SPLENDA^® Sweeteners, is excited to announce the arrival of a new, disruptive innovation in the naturals sweetener category: SPLENDA^® Naturals Stevia Sweetener (http://www.splendanaturals.com). Known for products with great sweet taste, SPLENDA^® Brand has truly unlocked the sweetness of stevia by offering a product with no bitter aftertaste. SPLENDA^®Naturals Stevia Sweetener has no calories, no added flavors, no added colors, and no artificial ingredients.

Announcing SPLENDA(R) Naturals Stevia Sweetener, a Disruptive Innovation from SPLENDA(R) Brand

For years, SPLENDA^® Brand has delivered a variety of options with simple solutions to help consumers achieve a healthy, balanced lifestyle without sacrificing taste and experience the joy of sugar without added calories. The latest innovation, SPLENDA^® Naturals Stevia Sweetener, complements the SPLENDA^® Brand portfolio of products and reinforces its position as a category leader, with more delicious new products to come.

"We're excited to continue building the SPLENDA^®Brand, and are proud to introduce SPLENDA^® Naturals Stevia Sweetener," said Ted Gelov, Heartland FPG Chairman & CEO. "Our goal was to provide consumers with a better-tasting alternative to stevia sweeteners currently on the market and I'm so proud of this team for this much-needed innovation in the category. With SPLENDA^® Naturals Stevia Sweetener, we are giving consumers the chance to enjoy natural sweetness without calories."

Natural Ingredients, Not Flavors, Deliver Sweet Taste

SPLENDA^® Naturals Stevia Sweetener is made with two ingredients: stevia leaf extract and erythritol. The stevia leaf extract and erythritol used in SPLENDA^® Naturals Stevia Sweetener are non-GMO. By using a better-tasting extract from the stevia leaf, Rebaudioside D (Reb D), SPLENDA^® Brand has found the perfect stevia blend to capture the naturally sweet taste.

Stevia leaf extract is a component of the leaves of the stevia plant. Stevia plant leaves are harvested, dried, and then steeped in water. The intense sweetening components – including Reb D – are then extracted, isolated, purified and dried.
The erythritol used in SPLENDA^® Naturals Stevia Sweetener is Non-GMO Project Verified and is produced by a fermentation process using non-GMO corn. Erythritol is a main ingredient in SPLENDA^® Naturals Stevia Sweetener to provide needed volume and texture and make it easier to sweeten with stevia extract, which can be 200x sweeter than sugar.

"While the 2015-2020 Dietary Guidelines recommend that Americans consume less than 10 percent of calories per day from added sugars, current intake is much higher. For many, it may be overwhelming to make changes to your daily eating patterns, however small changes, such as swapping out added sugars for low calorie sweeteners, can help," explained Maureen Conway, MBA, MA, RD, LDN, FAND, Director of Nutrition and Professional Affairs for Heartland FPG. "SPLENDA^® Naturals Stevia Sweetener is the perfect choice for consumers looking to reduce calories from added sugar from their diet without sacrificing taste."

SPLENDA^® Naturals Stevia Sweetener is available at retail stores nationwide for a suggested retail price of $3.99 for a 40 count box, and $6.99 for an 80 count box. The SPLENDA^® Brand is so confident in the taste that they are offering a money-back guarantee.

Enjoy Natural Sweetness Without Calories

For the SPLENDA^® Brand, "natural" means non-GMO ingredients that are processed to ensure quality, consistency, safety, and great taste, with no added flavors, no added colors, and no artificial ingredients. For more information on how SPLENDA^® Brand does natural, please see our website http://www.splenda.com/naturals.

About Heartland Food Products Group
Based outside of Indianapolis, Heartland Food Products Group is a global leader in the production of low-calorie sweetener products, creamers, beverage concentrates, coffee, and nutritional drinks. Visit Heartland at www.heartlandfpg.com. The SPLENDA^® Brand is the most recognizable and iconic low calorie sweetener ("LCS") brand in the world, having sold more than 100 billion yellow packets since its launch in 1992. Today, the SPLENDA^® Brand is the clear #1 LCS brand in the $72 billion global sweetener market with market shares that are more than twice those of its nearest competitor. Since the acquisition of the SPLENDA® Brand in 2015, Heartland Food Products Group has launched SPLENDA ZERO™ Liquid Sweetener and now SPLENDA® Naturals Stevia Sweetener, expected to be the greatest innovation in the brand's history.

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SOURCE Heartland Food Products Group