Annie's® Expands Into Frozen Category With Introduction of First-Ever Certified-Organic Rising Crust Pizza

BERKELEY, Calif., Jan. 23, 2012 /PRNewswire/ -- Annie's today announced its expansion into the frozen aisle with the introduction of new family-sized, certified-organic frozen pizza! Available in four flavors including Uncured Pepperoni, Four Cheese, Supreme and Spinach & Mushroom, Annie's is the first and only pizza with organic rising crust, 8 grams of whole grain in every serving and a choice of certified-organic vegetables and meats. The new pizza is available at Whole Foods Market™ nationwide.

(Photo:  http://photos.prnewswire.com/prnh/20120123/CG40092)

"We're excited to expand our line of family favorites with a frozen pizza option crafted just like you would at home, with wholesome organic ingredients," said Sarah Bird, Chief Mom Officer for Annie's. "Our new pizza is made with delicious cheeses, meats and vegetables in popular flavors the whole family can enjoy. It's the taste they crave plus the ingredients you feel good about serving because it's certified-organic and made without artificial colors or flavors."

Everyone Loves Pizza!
Annie's, a leading provider of natural and organic alternatives to traditional comfort foods, now seeks to cater to those pizza fans and families who seek a healthier option, but are not willing to sacrifice exceptional taste.

Uncured Pepperoni Pizza is made with pepperoni free of added nitrates or nitrites* and 100 percent real, rBST-free⁺ mozzarella and provolone cheeses. Four Cheese Pizza offers a delicious combination of mozzarella, provolone, parmesan and romano cheeses. Supreme Pizza serves up a hearty helping of Italian sausage, uncured pepperoni, roasted onions, roasted red bell peppers and green bell peppers. Spinach & Mushroom Pizza, perfect for veggie lovers, features Annie's signature garlic parmesan cream cheese with spinach, Portobello and button mushrooms and diced tomatoes. All four, 11.5" inch family-sized varieties are now available in the frozen aisle at Whole Foods Markets™ nationwide for an SRP of $9.99.

Share Happiness and Win!
Through March 23, pizza-lovers are invited to visit Annie's on Facebook, post a photo of a shared happy moment and encourage friends and family to vote. Participants will receive an Annie's product coupon, and the top 10 finalists with the most votes will receive a prize bag filled with Annie's goodies. One grand-prize winner will receive a year's supply of Annie's organic frozen pizza and a $500 gift card to Whole Foods Market™. To participate in the contest and for contest rules, visit Facebook.com/annieshomegrown.

About Annie's
Annie's, Inc. is a natural and organic food company that makes great-tasting products in mainstream categories. Annie's products are made without the artificial flavors, synthetic colors and preservatives regularly used in many conventional packaged foods. Annie's has the #1 natural and organic market position in four product lines: macaroni and cheese, snack crackers, fruit snacks and graham crackers. Today, Annie's offers over 125 products, which are present in over 25,000 retail locations in the United States and Canada. Founded in 1989, Annie's has always been committed to operating in a socially responsible and environmentally sustainable manner. For more information, visit www.Annies.com. Follow Annie's on Facebook (www.Facebook.com/annieshomegrown) and Twitter (@annieshomegrown).

*Except for naturally occurring nitrates in sea salt and celery juice powder.
⁺No significant difference has been shown between milk derived from rBST-treated and non rBST-treated cows.

SOURCE Annie's

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