Annie's® Expands Bernie's Farm® Line With Snacks and Microwavable Macaroni & Cheese Cup

BERKELEY, Calif., June 10, 2014 /PRNewswire/ -- Today, Annie's (NYSE: BNNY) introduced four additions to its Bernie's Farm product line: Animal Cookies, Cheddar Crackers, Fruit Snacks and a Microwavable Macaroni & Cheese Cup. Underscoring the company's dedication to farmers and mission to connect kids to real food, the new products feature playful barnyard shapes, such as farm animals, tractors and carrots. The new brightly colored cookies, crackers and fruit snacks are colored with fruit and vegetable extracts such as beet, blueberry and carrot.

"Our goal is to help kids understand where their food comes from, and our Bernie's Farm products are a fun way to make that connection by showcasing life on the farm," said Sarah Bird, Chief Mom Officer for Annie's. "Plus, parents will feel good about the wholesome natural and organic ingredients we use to make these products."

Like all of Annie's products, the entire Bernie's Farm line contains no artificial flavors, synthetic colors or synthetic preservatives. Available in a variety of package sizes, the new items will be on store shelves this summer. These new products join Bernie's Farm Macaroni and Cheese, which launched in 2013.  

Bernie's Farm® Animal Cookies

Bernie's Farm Animal Cookies' taste is reminiscent of traditional animal crackers but feature barnyard shapes and are brightly colored with fruit and vegetable extracts. Made with organic wheat, each serving provides 130 calories, 1g fiber, 2g protein and 8g of whole grains. Bernie's Farm Animal Cookies will be available in 6.75 oz. boxes at grocery and natural retailers nationwide with an SRP of $2.99-$3.99 per box. They'll also be available in limited distribution in 6 oz. boxes containing six individual 1 oz. snack packs with an SRP of $2.99 and 5.5 oz. snack bags with an SRP of $2.25 per bag.

Bernie's Farm® Cheddar Crackers

Bernie's Farm Cheddar Crackers are deliciously cheesy.  Colored with fruit and vegetable extracts, the colorful crackers feature barnyard shapes like cows, tractors and carrots. They are made with organic wheat and 100 percent real cheese from cows not treated with the growth hormone rBSTⁱ. Each serving provides 150 calories, 1g fiber, 3g protein and 6g of whole grains. Bernie's Farm Cheddar Crackers will be available in 6.75 oz. boxes at grocery and natural retailers nationwide with an SRP of $2.99-$3.99 per box, and in 5.5 oz. snack bags with an SRP of $2.25 per bag in limited distribution.

Bernie's Farm® Fruit Snacks

Bernie's Farm Fruit Snacks, with natural strawberry, raspberry and orange flavors in each pack, are made with real fruit and vegetable juice and feature barnyard shapes. Bernie's Farm Fruit Snacks are certified organic, vegan and naturally gluten free. Like all of Annie's products, they contain no artificial flavors, synthetic colors, preservatives or high-fructose corn syrup. Each serving provides 70 calories, 0g trans-fat and 100% daily value of Vitamin C. Bernie's Farm Fruit Snacks will be available in limited distribution in 4 oz. boxes containing five individual pouches with an SRP of $3.69 per box.

Bernie's Farm® Microwavable Macaroni & Cheese Cup

Bernie's Farm Microwavable Macaroni & Cheese Cup comes with fun farm shapes and is the newest addition to the Microwavable Macaroni & Cheese Cup line, launched in 2013. Made with rBST-free cheese, organic pasta, 8 grams whole grains per serving and no artificial flavors, synthetic colors or preservatives, Annie's Macaroni & Cheese Microwavable Cups are convenient for a quick meal or snack. They will be available at grocery and natural retailers nationwide with an SRP of $1.69 for a single cup and $3.29 for a multipack.

About Annie's

Annie's, Inc. (NYSE: BNNY) is a natural and organic food company that offers great-tasting products in large packaged food categories. Annie's products are made without artificial flavors, synthetic colors and preservatives regularly used in many conventional packaged foods. Additionally, Annie's sources ingredients so as to avoid synthetic growth hormones and genetically modified food ingredients. Today, Annie's offers over 145 products and is present in over 35,000 retail locations in the United States and Canada. Founded in 1989, Annie's is committed to operating in a socially responsible and environmentally sustainable manner. For more information, visit www.annies.com.

ⁱ No significant difference has been shown between milk derived from rBST-treated and non rBST-treated cows.

Photo - http://photos.prnewswire.com/prnh/20140610/116328

SOURCE Annie's

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