Ann Arbor SPARK Launches Videos to Promote Economic Development Services

ANN ARBOR, Mich., March 22, 2012 /PRNewswire/ -- Ann Arbor SPARK, a public-private partnership whose mission is to advance innovation-based economic development in the greater Ann Arbor region, recently launched the first in a four video series highlighting its work.  Available on its website and YouTube channel, each of the videos focuses on a different area of the organization's work, and is designed to show how Ann Arbor SPARK helps businesses and talent to create economic opportunity in the region.

The videos were created by Emmy award winner Beth Tanenhaus Winsten of Ann Arbor's tinyBigPictureshows.

"We wanted to create a quick reference for those wondering 'What is SPARK?' and are taking a look at each of our core offerings," said Donna Doleman, Ann Arbor SPARK vice president of marketing and talent.  "It's important to our region's economy that business looking to start-up, expand or relocate understand what SPARK offers.  It's also important that both businesses and individuals understand what SPARK is doing to enhance the region's talent by connecting job seekers with growing businesses and offering programs that bridge the knowledge gap."

The videos will be used as part of Ann Arbor SPARK's engagement with Pure Michigan, as a vehicle for marketing the region to those outside of the state.

The first video, an introduction to Ann Arbor SPARK, is available now.  It features Ann Arbor SPARK's board chair, Stephen Forrest, vice president for research, University of Michigan, who discusses the importance of economic development in a knowledge-based economy.  Ann Arbor SPARK CEO Paul Krutko offers an overview of the organization's services and its impact on the region's economy.

Upcoming videos, to be released over the next two month, will take an up-close look at Ann Arbor SPARK's entrepreneurial, talent and business development services.

ABOUT ANN ARBOR SPARK

Ann Arbor SPARK, a non-profit organization, is advancing the region by encouraging and supporting business acceleration, attraction and retention. The organization identifies and meets the needs of business at every stage, from start-ups to large organizations. Ann Arbor SPARK collaborates with business, academic, government, and community investor partners including the University of Michigan, Eastern Michigan University, Washtenaw Community College, Washtenaw County, Washtenaw County Michigan Works Agency, the City of Ann Arbor, Bank of Ann Arbor and the Michigan Economic Development Corporation. For more information, please call (734) 761-9317 or visit www.AnnArborUSA.org.

SOURCE Ann Arbor SPARK

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