Ann Arbor-Based Metric Marketing's Positive Culture Is the Driving Force Behind its Top Ranking on Inc. Magazine's List of the Midwest Region's Fastest-Growing Private Companies

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Feb 28, 2023, 12:24 ET

Leading with Love Is the Secret to Success for Growing Marketing Agency

ANN ARBOR, Mich., Feb. 28, 2023 /PRNewswire/ -- Inc. magazine today announced that Metric Marketing is No. 168 on its third annual Inc. 5000 Regionals: Midwest list, the most prestigious ranking of the fastest-growing Midwest private companies. Born of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful companies within the Midwest economy's most dynamic segment—its independent small businesses.

Metric Marketing team members with Founder and CEO Hannah McNaughton

Metric Marketing's Founder and CEO, Hannah McNaughton, credits Ann Arbor's supportive entrepreneurial ecosystem as a component to the agency's success. From Ann Arbor SPARK to Zingerman's Community of Businesses, the city not only boasts a robust entrepreneurial support system but is also a hub for companies that focus on the power of positive business beliefs.

"When I started Metric, it was very important to me to create a culture of Joy. There has been no better place than Ann Arbor to see that example set into motion every day—from Ari Weinzweig's profound teachings and continual servant leadership at Zingerman's Community of Businesses toMenlo Innovations' positive work culture, which has been highlighted in the book Joy, Inc. I am humbled by the support that I've received from so many local entrepreneurs. It's one thing to envision building a positive business culture, but it's quite another to see it play out in front of your eyes every day."

Metric Marketing is one of the nation's leading digital marketing agencies, serving clients in the biotech, legal, and software spaces. The company believes in making seemingly complex digital marketing topics easy to understand, for which Hannah is a recognized digital marketing thought leader. She is a member of Forbes' Agency Panel, leads SEO workshops at Digital Summit conferences throughout the nation, and trains in-house marketing divisions at privately and publicly held companies—from startups to Fortune 100 companies.

Metric Marketing started in Ann Arbor, Mich., (recently voted as the best place for families to live in the U.S.) and will be moving to the nearby town of Saline, Mich., (previously ranked as CNN/Money Magazine's top place to live and retire).

"This year's Inc. 5000 Regional winners represent one of the most exceptional and exciting lists of America's off-the-charts growth companies. They're disrupters and job creators, and all delivered an outsize impact on the economy. Remember their names and follow their lead. These are the companies you'll be hearing about for years to come," said Scott Omelianuk, editor-in-chiefof Inc. magazine.

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About Metric Marketing:

Metric Marketing was founded in 2014, rooted in the belief that businesses small and large deserve marketing strategies that make a real difference. As a boutique, founder-led business, they serve a limited group of highly valued clients and boast industry-leading work in SEO, graphic design, content, web development, and ad buying. They specialize in partnering with biotech, legal, and software industries. In addition to being recognized by Inc. Magazine as one of the fastest growing companies in the Midwest, Metric Marketing is a third-year recipient of Ann Arbor SPARK's FastTrack Awards.

About Inc. and the Inc. 5000 Regionals

The companies on this list show a remarkable rate of growth across all industries in the Midwest region. Between 2019 and 2021, these private companies had an average growth rate of 535 percent and, in 2021 alone, they added 22,750 jobs and nearly $13.9 billion to the Midwest region's economy.

Complete results of the Inc. 5000 Regionals: Midwest—including company profiles and an interactive database that can be sorted by industry, metro area, and other criteria—can be found at inc.com/midwest.

About Inc. Media
The world's most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers and the credibility that helps them drive sales and recruit talent.

The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.

SOURCE Metric Marketing